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Skill-based versus effort-based task difficulty : a task-analysis approach to the role of specific emotions in motivating difficult actions

Passyn, Kirsten; Sujan, Mita - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 461-468

Persistent link: https://www.econbiz.de/10009580731

Consumer knowledge : effects on evaluation strategies mediating consumer judgments

Sujan, Mita - In: Journal of consumer research : JCR ; an … 12 (1985) 1, pp. 31-46

Persistent link: https://www.econbiz.de/10001019301

Preparing for the adoption of the new arrival

Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review : Marketingforschung … (2009) 2, pp. 16-23

Persistent link: https://www.econbiz.de/10003902470

Temporal mindsets and self-regulation : the motivation and implementation of self-regulatory behaviors

Buhrau, Denise; Sujan, Mita - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 231-244

Persistent link: https://www.econbiz.de/10011374512

Consumer information processing : marketing applications

Bettman, James R.; Keller, Kevin Lane; John, Deborah Roedder - 2016

Persistent link: https://www.econbiz.de/10011446058

Managing consumer uncertainty in the adoption of new products : temporal distance and mental simulation

Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: Journal of marketing research : JMR 45 (2008) 3, pp. 320-336

Persistent link: https://www.econbiz.de/10003724276

Age differences in product categorization

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Persistent link: https://www.econbiz.de/10001098518

Knowledge, motivation, and adaptive behavior : a framework for improving selling effectiveness

Weitz, Barton A. - In: Journal of marketing 50 (1986) 4, pp. 174-191

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Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers

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Persistent link: https://www.econbiz.de/10001068369

Managing Uncertainty in the Adoption of New Products : Temporal Distance and Mental Simulation

Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - 2011

Drawing on theories of new product adoption and inter-temporal choice, we show in cross-sectional and longitudinal investigations (Study 1) that when people consider adopting a new product in the distant future, they are more concerned about performance and symbolic benefit uncertainties. In...

Persistent link: https://www.econbiz.de/10014054879