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International marketing in the Asia-Pacific region : Part 2

Chao, Paul (contributor); Samiee, Saeed (contributor); … - 2004

A decision support model is presented and discussed which aims at identifying realistic export opportunities for a given exporting country. The model consists of a screening process of four consecutive filters, through which relevant information on markets (such as country risk indicators,...

Persistent link: https://www.econbiz.de/10012672949

Value creation in international electronic markets : a conceptual framework

Samiee, Saeed; Walters, Peter G.; Yip, Leslie S. C. - In: Thought leadership in advancing international business …, (pp. 79-103). 2008

Persistent link: https://www.econbiz.de/10003751198

Managing technology transfer in multinational corporations

Lai, Wen-hsiang; Chao, Paul - In: International journal of Chinese culture and management … 1 (2007/08) 3, pp. 261-273

Persistent link: https://www.econbiz.de/10003865867

The moderating effects of country of assembly, country of parts, and country of design on hybrid product evaluations

Chao, Paul - 2006

Persistent link: https://www.econbiz.de/10003410663

Global Internet marketing: consumer decision making and managerial implications

Chao, Paul - In: Trends im internationalen Management : Strategien, …, (pp. 479-491). 2001

Persistent link: https://www.econbiz.de/10003445232

Export and reverse investment : strategic implications for newly industrialized countries

Chao, Paul - In: Journal of international business studies : JIBS ; an … 20 (1989) 1, pp. 75-91

Persistent link: https://www.econbiz.de/10001096045

Perceptual difference of dependence and its impact on conflict in marketing channels in China: an empirical study with two-sided data

Zhou, Nan; Zhuang, Guijun; Yip, Leslie S. C. - In: Industrial marketing management : the international … 36 (2007) 3, pp. 309-321

Persistent link: https://www.econbiz.de/10003450759

An examination of the differences in retail service evaluation between domestic and tourist shoppers in Hong Kong

Lloyd, Alison E.; Yip, Leslie S. C.; Luk, Sherriff T. K. - In: Tourism management : research, policies, practice 32 (2011) 3, pp. 520-533

Persistent link: https://www.econbiz.de/10008907745

Cooperate "and" compete : coopetition strategy in retailer-supplier relationships

Kim, Stephen; Kim, Namwoon; Pae, Jae H.; Yip, Leslie S. C. - In: The journal of business & industrial marketing 28 (2013) 4, pp. 263-275

Persistent link: https://www.econbiz.de/10009745793

The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour

Luk, Sherriff T. K.; Yip, Leslie S. C. - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 452-464

Persistent link: https://www.econbiz.de/10003745629

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