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Dimensions of brand personality
Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003784566
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Dimensionen der Markenpersönlichkeit
Aaker, Jennifer - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 165-176). 2005
Persistent link: https://www.econbiz.de/10003100369
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Dimensionen der Markenpersönlichkeit
Aaker, Jennifer - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 91-102). 2001
Persistent link: https://www.econbiz.de/10002989182
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Recalling mixed emotions
Aaker, Jennifer (contributor); Drolet, Aimee L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003719296
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Time will tell : the distant appeal of promotion and imminent appeal of prevention
Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003732758
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The happiness of giving : the time-ask effect
Liu, Wendy (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003783482
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie (contributor); Aaker, Jennifer (contributor) - 2008
Persistent link: https://www.econbiz.de/10003789007
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The time vs. money effect : shifting product attitudes and decisions through personal connection
Mogilner, Cassie; Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003847353
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The meaning(s) of happiness
Kamvar, Sep; Mogilner, Cassie; Aaker, Jennifer - 2009
Persistent link: https://www.econbiz.de/10003847495