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ECONIS (ZBW)
OLC EcoSci
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Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events
Moe, Wendy W.
;
Fader, Peter
;
Kahn, Barry
-
2011
Persistent link: https://www.econbiz.de/10009376818
Saved in:
2
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10009161372
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3
Online display advertising : modeling the effects of multiple creatives and individual impression histories
Braun, Michael
;
Moe, Wendy W.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 753-767
Persistent link: https://www.econbiz.de/10010199751
Saved in:
4
The value of social dynamics in online product ratings forums
Moe, Wendy W.
;
Trusov, Michael
- In:
From Little's law to marketing science : essays in …
,
(pp. 317-348)
.
2016
Persistent link: https://www.econbiz.de/10011436080
Saved in:
5
The effects of installed base innovativeness and recency on content sales in a platform-mediated market
Healey, John
;
Moe, Wendy W.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011527069
Saved in:
6
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
7
Digital and internet marketing
Moe, Wendy W.
;
Schweidel, David A.
- In:
The history of marketing science
,
(pp. 319-340)
.
2014
Persistent link: https://www.econbiz.de/10010415805
Saved in:
8
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
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9
What influences customers' online comments
Moe, Wendy W.
;
Schweidel, David A.
;
Trusov, Michael
- In:
MIT sloan management review
53
(
2011/12
)
1
,
pp. 14-16
Persistent link: https://www.econbiz.de/10009384647
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10
Inertial disruption : the impact of a new competitive entrant on online consumer search
Moe, Wendy W.
;
Yang, Sha
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 109-121
Persistent link: https://www.econbiz.de/10003815522
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