Inertial disruption : the impact of a new competitive entrant on online consumer search
Year of publication: |
2009
|
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Authors: | Moe, Wendy W. ; Yang, Sha |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 1, p. 109-121
|
Subject: | Konsumentenverhalten | Consumer behaviour | Buchhandel | Book trade | Markteintritt | Market entry | Electronic Commerce | E-commerce | Bayes-Statistik | Bayesian inference |
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