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Firms are increasingly leveraging artificial intelligence (AI) to automatically create personalized products (e.g., custom photo products, home designs) for consumers. While AI automation substantially saves consumer effort, it may also reduce consumer engagement potentially leading to a high...
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Recent advancements in generative artificial intelligence (AI) are starting to make profound changes in many aspects of our lives, particularly with the emergence of large language models (LLMs) (e.g., GPT3, BERT) that are capable of processing and generating both human and programming...
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3D virtual tours (VTs) have become a popular digital tool in real estate platforms, enabling potential buyers to virtually walk through the houses they search for online. In this paper, we study home sellers' adoption of VTs and the VTs' relative benefits compared to other marketing efforts....
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Despite the substantial economic impact of the restaurant industry, large-scale empirical research on restaurant survival has been sparse. We investigate whether consumer-posted photos can serve as a leading indicator of restaurant survival above and beyond reviews, firm characteristics,...
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