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Different approaches to the evaluation of performance in retailing

Sellers Rubio, Ricardo; Más Ruiz, Francisco José - In: The international review of retail, distribution and … 17 (2007) 5, pp. 503-522

Persistent link: https://www.econbiz.de/10003603022

Technical efficiency in the retail food industry : the influence of inventory investment, wage levels, and age of the firm

Sellers Rubio, Ricardo; Más Ruiz, Francisco José - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 652-669

Persistent link: https://www.econbiz.de/10009525839

Rentabilidad de las empresas vinculadas a las marcas colectivas en el sector vinícola

Sellers Rubio, Ricardo; Más Ruiz, Francisco José - In: Universia business review : revista trimestral de … 38 (2013), pp. 68-83

Persistent link: https://www.econbiz.de/10009760752

Economic efficiency of members of protected designations of origin : sharing reputation indicators in the experience goods of wine and cheese

Sellers Rubio, Ricardo; Más Ruiz, Francisco José - In: Review of managerial science 9 (2015) 1, pp. 175-196

Persistent link: https://www.econbiz.de/10010473126

Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10012656822

Valor de marca colectiva : aproximación desde el enfoque de la eficiencia

Sellers Rubio, Ricardo; Más Ruiz, Francisco José - 2011

Persistent link: https://www.econbiz.de/10009743635

Quality of an experience good : the interaction of price and advertising as a determining factor

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Total quality management & business excellence 34 (2023) 7/8, pp. 807-826

Persistent link: https://www.econbiz.de/10014549084

Evaluating the economic performance of Spanish wineries

Sellers Rubio, Ricardo - In: International journal of wine business research : IJWBR 22 (2010) 1, pp. 73-84

Persistent link: https://www.econbiz.de/10003977120

Wine ratings and advertising strategies: is there a link?

Sellers Rubio, Ricardo - In: Wine Economics and Policy 10 (2021) 2, pp. 87-97

Advertising is one of the most widely used marketing resources in the beverage industry, yet the wine industry has not made an intense use of this resource over time. The small average size of wineries together with rising concerns about the effectiveness of advertising has led many wineries to...

Persistent link: https://www.econbiz.de/10012814241

Assessing performance in services : the travel agency industry

Sellers Rubio, Ricardo; Nicolau-Gonzálbez, Juan L. - In: The service industries journal 29 (2009) 5/6, pp. 653-667

Persistent link: https://www.econbiz.de/10003880551