//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The web motivation inventory:...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
29
Konsumentenverhalten
29
Advertising
16
Werbung
16
Brand management
15
Markenführung
15
Advertising effects
13
Internet marketing
13
Online-Marketing
13
Werbewirkung
13
Social Web
11
Social web
11
USA
8
Brand
7
Großbritannien
7
Innovation
7
Markenartikel
7
United Kingdom
7
United States
7
Brand image
6
Markenimage
6
Mobile Marketing
6
Mobile marketing
6
Theorie
6
Theory
6
China
5
Fachzeitschrift
5
Journal
5
Lieferantenmanagement
5
Social Marketing
5
Social marketing
5
Supplier relationship management
5
Börsenkurs
4
Computerspiel
4
Insolvency
4
Insolvenz
4
Share price
4
Strategic management
4
Strategisches Management
4
Video game
4
more ...
less ...
Online availability
All
Undetermined
44
Free
24
Type of publication
All
Article
77
Book / Working Paper
33
Type of publication (narrower categories)
All
Article in journal
67
Aufsatz in Zeitschrift
67
Aufsatz im Buch
12
Book section
12
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatzsammlung
3
Collection of articles of several authors
3
Sammelwerk
3
Reprint
1
more ...
less ...
Language
All
English
110
Author
All
Wang, Ye
42
Rodgers, Shelly
33
Alpert, Frank
26
Thorson, Esther
12
Giambona, Erasmo
9
Rettie, Ruth
8
Chen, Huan
5
Brown, Mark
4
Burchell, Kevin
4
Lowe, Ben
4
Salehudin, Imam
4
Kuhn, Kerri-Ann L.
3
Matta, Rafael
3
Peydró, José-Luis
3
Shams, Rahil
3
Belobrovkina, Evgeniia
2
Bhandari, Manu
2
Capponi, Agostino
2
Cremers, Martijn
2
Dall'Olmo Riley, Francesca
2
Harries, Tim
2
Ireland, Michael
2
Jia, Ruixue
2
Jia, Ruizhe
2
Liu, Weiyi
2
Mangan, John E.
2
Mashruwala, Raj
2
Pope, Nigel K. Ll.
2
Roberts, Christopher
2
Robinson, Helen
2
Sepe, Simone M.
2
Sun, Jie
2
Yang, Eddie
2
Yin, Sirui
2
Zhao, Rong
2
Zhao, Xindong
2
An, Jun-Rong
1
Anderson, Mark
1
Anderson, Mark C.
1
Aral, Karca
1
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Published in...
All
Journal of advertising
9
Journal of current issues and research in advertising
4
Digital advertising : theory and research
3
European journal of marketing : EJM
3
Journal of consumer behaviour : an international research review
3
Journal of promotion management : JPM
3
Routledge communication series
3
The journal of product & brand management
3
Australasian marketing journal
2
Internet advertising : theory and research
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Qualitative market research : an international journal
2
Report / Marketing Science Institute
2
Report / Marketing Science Institute / Marketing Science Institute
2
The journal of brand management : an international journal
2
The journal of corporate finance : contracting, governance and organization
2
AEA papers and proceedings
1
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in Consumer Psychology
1
Advertising theory
1
Advertising, promotion, and new media
1
Barcelona GSE working paper series : working paper
1
Brand management ; Vol. 4
1
Contemporary accounting research : the journal of the Canadian Academic Accounting Association
1
Contemporary issues in social marketing
1
Customer engagement : contemporary issues and challenges
1
Discussion papers / CEPR
1
Electronic word of mouth as a promotional technique : new insights from social media
1
Finance research letters
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of nonprofit and voluntary sector marketing
1
International journal of services technology and management
1
International journal of sports marketing & sponsorship
1
International review of economics & finance : IREF
1
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
34
OLC EcoSci
23
RePEc
8
BASE
3
EconStor
1
USB Cologne (EcoSocSci)
1
more ...
less ...
Showing
1
-
10
of
110
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
2
How to get published in the Journal of Advertising : tips from the inside : editorial
Rodgers, Shelly
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 93-96
Persistent link: https://www.econbiz.de/10012584568
Saved in:
3
Themed issue introduction: promises and perils of artificial intelligence and advertising
Rodgers, Shelly
- In:
Journal of advertising
50
(
2021
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012483678
Saved in:
4
Themed issue: promises and perils of artificial intelligence and advertising
Rodgers, Shelly
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012483717
Saved in:
5
Why we need better measures of research impact in advertising : considerations for best practices to expand research's reach
Rodgers, Shelly
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 385-389
Persistent link: https://www.econbiz.de/10011966584
Saved in:
6
Intermedia effects for appropriate/inappropriate print and internet stimuli
Rodgers, Shelly
- In:
Advertising, promotion, and new media
,
(pp. 51-67)
.
2015
Persistent link: https://www.econbiz.de/10011708653
Saved in:
7
Reflections on professionalism and human touch : a tribute : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
3
,
pp. 269-272
Persistent link: https://www.econbiz.de/10013362307
Saved in:
8
Celebrating 50 years of the Journal of Advertising and beyond : prelude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 531-534
Persistent link: https://www.econbiz.de/10013417518
Saved in:
9
Reflections on my editorship of the Journal of Advertising : postlude editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 650-651
Persistent link: https://www.econbiz.de/10013417535
Saved in:
10
What a difference 50 years makes! : editorial
Rodgers, Shelly
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10013362226
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->