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Marketing channel design and management

Coughlan, Anne T. - In: Kellogg on marketing, (pp. 232-257). 2010

Persistent link: https://www.econbiz.de/10008664279

Distribution channel choice in a market with complementary goods

Coughlan, Anne T. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 85-97

Persistent link: https://www.econbiz.de/10001041166

Editorial: Maximizing impact via database submissions

Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 541

Persistent link: https://www.econbiz.de/10003766050

Editorial: Enticing and publishing the home run paper

Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 4-6

Persistent link: https://www.econbiz.de/10003709035

Exploring repeated measures data sets for key features using principal components analysis

Bradlow, Eric T. - 2007

Persistent link: https://www.econbiz.de/10003541124

Alliance structure and success in the global airline industry : an empirical investigation

Sullivan, Ursula Y. (contributor); … - 2004

In this paper, we investigate the use of horizontal distribution alliances (HDAs) in the international airline industry. Airlines enter these alliances to effectively meet the needs of passengers in new and expanding markets. We apply transaction cost analysis (TCA) to develop a conceptual...