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Anti-branding on the internet
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Introducing E-MARKPLAN : a practical methodology to plan e-marketing activities
Krishnamurthy, Sandeep
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2009
Persistent link: https://www.econbiz.de/10003837008
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Case : Mozilla vs. Godzilla ; the launch of the Mozilla Firefox browser
Krishnamurthy, Sandeep
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 259-271
Persistent link: https://www.econbiz.de/10003873428
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Communication effects in public good games with and without provision points
Krishnamurthy, Sandeep
-
2001
Persistent link: https://www.econbiz.de/10001600723
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E-commerce management : text and cases
Krishnamurthy, Sandeep
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2003
Persistent link: https://www.econbiz.de/10001665340
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The future of business education : a commentary in the shadow of the Covid-19 pandemic
Krishnamurthy, Sandeep
- In:
Journal of business research : JBR
117
(
2020
),
pp. 1-5
Persistent link: https://www.econbiz.de/10012285243
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6
Anti-branding on the internet
Krishnamurthy, Sandeep
;
Kucuk, S. Umit
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1119-1126
Persistent link: https://www.econbiz.de/10003897391
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7
An analysis of consumer power on the Internet
Unit Kucuk, S.
;
Krishnamurthy, Sandeep
- In:
Technovation : the international journal of …
27
(
2007
)
1/2
,
pp. 47-56
Persistent link: https://www.econbiz.de/10003417865
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8
Using brand websites to build brands online : a product versus service brand comparison
Dou, Wenyu
;
Krishnamurthy, Sandeep
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 193-206
Persistent link: https://www.econbiz.de/10003611577
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9
Bounty programs in Free/Libre/Open Source Software
Krishnamurthy, Sandeep
;
Tripathi, Arvind K.
- In:
The economics of Open Source Software development
,
(pp. 165-183)
.
2006
Persistent link: https://www.econbiz.de/10003387436
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10
Acceptance of monetary rewards in open source software development
Krishnamurthy, Sandeep
;
Ou, Shaosong
;
Tripathi, Arvind K.
- In:
Research policy : policy, management and economic …
43
(
2014
)
4
,
pp. 632-644
Persistent link: https://www.econbiz.de/10010407369
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