The general tendency for globalization is available for the changes inside the financial and banking system, too. These changes are compulsory for the agents having a global calling to view the internationalization on a basis of interaction between internal and international growth respectively....

A brand management framework is routinely advocated in gaining market share leadership within a product market, with consequent advantages accruing to the leading brand. Such a marketing-mix-based approach often fails to explain the absolute dominance of a leader over all other brands,...