Manipulative marketing: persuasion and manipulation of the consumer through advertising
Victor Danciu
| Year of publication: |
2014
|
|---|---|
| Authors: | Danciu, Victor |
| Published in: |
Theoretical and applied economics : GAER review. - Bucureşti : AGER, ISSN 1841-8678, ZDB-ID 2640970-7. - Vol. 21.2014, 2, p. 19-34
|
| Subject: | manipulative advertising | manipulative techniques | deceptive advertising | fallacious arguments | emotive persuasion | conscious consumer | conscious advertising | Werbung | Advertising | Manipulation | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Emotion | Werbebeschränkung | Advertising regulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010342418