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Neuromarketing im Sport
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Sportmarketing
2,059
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Sponsoring
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231
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214
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Nufer, Gerd
57
Cornwell, T. Bettina
35
Bruhn, Manfred
33
Bühler, André W.
27
Jensen, Jonathan A.
26
Funk, Daniel C.
25
Ko, Yong Jae
23
Kunkel, Thilo
22
O'Reilly, Norm
22
Breuer, Christoph
21
Cobbs, Joe
21
Biscaia, Rui
20
Hermanns, Arnold
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Woisetschläger, David
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Desbordes, Michel
19
Kwak, Dae Hee
18
McDonald, Heath
18
Zhang, James J.
18
Häusel, Hans-Georg
17
Kim, Yu Kyoum
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Pedersen, Paul M.
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Chadwick, Simon
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Heere, Bob
16
Kenning, Peter
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Ratten, Vanessa
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Uhrich, Sebastian
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Dwyer, Brendan
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Mazodier, Marc
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Scheinbaum, Angeline Close
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Burmann, Christoph
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Shapiro, Stephen L.
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Woratschek, Herbert
14
Byon, Kevin K.
13
Carrillat, François A.
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13
James, Jeffrey D.
13
Koronios, Konstantinos
13
Lacey, Russell
13
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Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
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Edward Elgar Publishing
5
Fachhochschule Reutlingen / European School of Business
5
Books on Demand GmbH <Norderstedt>
3
Causales GmbH
3
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Erich-Schmidt-Verlag
3
Institut für Automobilwirtschaft und Industrielle Produktion
3
Athens Institute for Education and Research
2
BDW, Deutscher Kommunikationsverband
2
Ebs European Business School
2
Friedrich-Schiller-Universität Jena
2
Gottfried Wilhelm Leibniz Universität Hannover
2
IGI Global
2
Kulturstiftung Haus Europa
2
Nomos Verlagsgesellschaft
2
Sport Marketing Association
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Technische Universität Braunschweig
2
University of Queensland / Department of Economics
2
Arbeitskreis Sportökonomie
1
Art Frankfurt <7, 1995, Frankfurt am Main>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
August Vermeylenfonds
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Bildungswissenschaftliche Hochschule Flensburg
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BrainSigns <Körperschaft>
1
Bundesinstitut für Sportwissenschaft
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1
COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
1
Center for Corporate Citizenship <Eichstätt>
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Confederazione generale dell'industria italiana
1
Conference on Urban Public Expenditures <2, 1964, New York, NY>
1
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International journal of sport management and marketing : IJSMM
171
Sport marketing quarterly : preferred journal of the Sport Marketing Association
167
International journal of sports marketing & sponsorship
152
Journal of sport management : the official journal of the North American Society of Sport Management
152
European Sport management quarterly : ESMQ
119
Sport management review
116
Journal of business research : JBR
65
SpringerLink / Bücher
49
Journal of advertising research
29
Psychology & marketing
29
International journal of sport finance
27
Springer eBook Collection
27
Journal of sports economics
26
Sport, Business and Management : an international journal ; SBM
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
International journal of advertising : the quarterly review of marketing communications
23
European journal of marketing : EJM
21
Journal of promotion management : JPM
21
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
19
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
International journal of advertising : the review of marketing communications
17
Journal of consumer behaviour : an international research review
16
Journal of strategic marketing
16
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
16
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing communications
15
Research
15
The journal of brand management : an international journal
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing management : MM
14
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
14
Sport marketing in a global environment : strategic perspectives
13
The journal of business & industrial marketing
13
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing and consumer services
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
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ECONIS (ZBW)
Other ZBW resources
252
USB Cologne (EcoSocSci)
132
RePEc
113
EconStor
36
BASE
11
USB Cologne (business full texts)
8
OLC EcoSci
7
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1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Benchmarking sports
sponsorship
performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
5
The effects of
sponsorship
on the promotion of sports events
Nuseir, Mohammed T.
- In:
International journal of business innovation and …
22
(
2020
)
2
,
pp. 191-207
Persistent link: https://www.econbiz.de/10012250900
Saved in:
6
Inferring corporate motives : how deal characteristics shape
sponsorship
perceptions
Woisetschläger, David
;
Backhaus, Christof
;
Cornwell, …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
Saved in:
7
Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover
;
Cobbs, Joe
;
Raska, David
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
Saved in:
8
The color of support : the effect of sponsor-team visual congruence on
sponsorship
performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
9
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
10
Determinants of business engagement with regional sport events
Mackellar, Joanne
- In:
European Sport management quarterly : ESMQ
15
(
2015
)
1
,
pp. 7-26
Persistent link: https://www.econbiz.de/10011301901
Saved in:
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