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Conoscenza di mercato per l'innovazione di prodotto : i percorsi delle imprese moda tra creatività e marketing
Marchi, Gianluca
-
2007
Persistent link: https://www.econbiz.de/10003683918
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2
Enabling and inhibiting factors in adoption of electronic-reverse auctions : a longitudinal case study in grocery retailing
Martinelli, Elisa
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 203-218
Persistent link: https://www.econbiz.de/10003503860
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3
Extending lead-user theory to online brand communities : the case of the community Ducati
Marchi, Gianluca
;
Giachetti, Claudio
;
Gennaro, Pamela de
- In:
Technovation : the international journal of …
31
(
2011
)
8
,
pp. 350-361
Persistent link: https://www.econbiz.de/10009303975
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4
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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5
La formazione del fabbisogno di servizi reali all'internazionalizzazione : un modello knowledge-based
Vignola, Marina
;
Marchi, Gianluca
- In:
Piccola impresa
(
2012
)
1
,
pp. 65-94
Persistent link: https://www.econbiz.de/10009619124
Saved in:
6
Organizing creativity in the Italian fashion industry
Marchi, Gianluca
;
Nardin, Giuseppe
- In:
International studies of management and organization
44
(
2014
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10010357920
Saved in:
7
International market selection for small firms : a fuzzy-based decision process
Marchi, Gianluca
;
Vignola, Marina
;
Facchinetti, Gisella
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2198-2212
Persistent link: https://www.econbiz.de/10010462722
Saved in:
8
Special issue on: growth strategies and internationalisation for SMEs
Marchi, Gianluca
(
ed.
);
Matarazzo, Michela
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012510416
Saved in:
9
Asymmetric correlations and hedging effectiveness of cryptocurrencies for the European stock market
Gambarelli, Luca
;
Marchi, Gianluca
;
Muzzioli, Silvia
-
2022
Persistent link: https://www.econbiz.de/10013258708
Saved in:
10
A nonlinear relationship between the team composition and performance in university spin-offs
Tagliazucchi, Giulia
;
Marchi, Gianluca
;
Balboni, Bernardo
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174377
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