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Academic sell-out : how an obsession with metrics and rankings is damaging academia
Gruber, Thorsten - In: Journal of marketing for higher education 24 (2014) 2, pp. 165-177
Persistent link: https://www.econbiz.de/10010442308
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Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction
Gruber, Thorsten; Reppel, Alexander; Szmigin, Isabelle; … - In: Qualitative market research : an international journal 11 (2008) 4, pp. 400-413
Persistent link: https://www.econbiz.de/10003775212
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Grundlagen und Erfassung des Konzeptes der Studienzufriedenheit unter Einbezug eines Best Practice Beispiels
Gruber, Thorsten; Voss, Rödiger - In: Hochschulmarketing, (pp. 75-100). 2006
Persistent link: https://www.econbiz.de/10003308613
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Hochschulen als Dienstleister brauchen dienstleistungsorientierte Messansätze der Studienzufriedenheit
Voss, Rödiger; Gruber, Thorsten - In: Hochschulmarketing, (pp. 31-62). 2009
Persistent link: https://www.econbiz.de/10003839407
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Complaint management expectations : an online laddering analysis of small versus large firms
Henneberg, Stephan C.; Gruber, Thorsten; Reppel, Alexander - In: Industrial marketing management : the international … 38 (2009) 6, pp. 584-598
Persistent link: https://www.econbiz.de/10003889402
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Understanding the characteristics of effective professors : the student's perspective
Gruber, Thorsten; Reppel, Alexander; Voss, Roediger - In: Journal of marketing for higher education 20 (2010) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10008859430
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Service quality in higher education : the role of student expectations
Voss, Roediger; Gruber, Thorsten; Szmigin, Isabelle - In: Journal of business research : JBR 60 (2007) 9, pp. 949-959
Persistent link: https://www.econbiz.de/10003539000
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Examining student satisfaction with higher education services : using a new measurement tool
Gruber, Thorsten; Fuß, Stefan; Voss, Roediger; … - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 105-123
Persistent link: https://www.econbiz.de/10008652342
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Complaint resolution management expectations in an asymmetric business-to-business context
Gruber, Thorsten; Henneberg, Stephan; Ashnai, Bahar; … - In: The journal of business & industrial marketing 25 (2010) 5, pp. 360-371
Persistent link: https://www.econbiz.de/10008655577
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Individual values and motivational complexities in ethical clothing consumption : a means-end approach
Jägel, Thomas; Keeling, Kathy; Reppel, Alexander; … - In: Journal of marketing management : MM 28 (2012) 3/4, pp. 373-396
Persistent link: https://www.econbiz.de/10009545956