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Leeflang, Peter
90
Huizingh, Eelko
59
Tidd, Joseph
30
Conn, Steffen
28
Leeflang, P. S. H.
17
Leeflang, Peter S. H.
14
Nierop, Johannes Erjen Maurice van
13
Wieringa, Jaap E.
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International journal of innovation management
29
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
8
Research report / Graduate School Research Institute Systems, Organisations and Management
8
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5
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4
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Research Memorandum, Institute of Economic Research, Faculty of Economics, University of Groningen
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Memorandum from Institute of Economic Research, Faculty of Economics, University of Groningen
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ECONIS (ZBW)
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RePEc
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3
EconStor
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Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen
;
Leeflang, Peter
;
Teerling, Marije L.
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
Saved in:
2
The influence of online advertising on offline purchasing
Teerling, Marije L.
;
Huizingh, Eelko
- In:
Emerging themes in E-business research
,
(pp. 41-50)
.
2003
Persistent link: https://www.econbiz.de/10003126477
Saved in:
3
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
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4
Paving the way for "distinguished marketing"
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 76-88
Persistent link: https://www.econbiz.de/10009238553
Saved in:
5
Modeling competitive responsiveness
Leeflang, Peter
- In:
Handbook of marketing decision models
,
(pp. 211-251)
.
2008
Persistent link: https://www.econbiz.de/10003755270
Saved in:
6
Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]
Leeflang, Peter
-
2011
Persistent link: https://www.econbiz.de/10009262056
Saved in:
7
Modeling competitive reaction effects
Leeflang, Peter
- In:
Schmalenbach business review : sbr
60
(
2008
)
4
,
pp. 322-358
Persistent link: https://www.econbiz.de/10003762295
Saved in:
8
Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.
;
Leeflang, Peter
;
Wittink, Dick R.
-
1992
Persistent link: https://www.econbiz.de/10000834438
Saved in:
9
Sprinter-type macro-flow models
Nijkamp, Willem G.
;
Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
Saved in:
10
Classification, specification and preliminary tests. - 1985. - 110, 40 S. : graph. Darst. - Literaturverz. S. 109 - 110
Nijkamp, Willem G.
Persistent link: https://www.econbiz.de/10000724813
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