The influence of online advertising on offline purchasing
Year of publication: |
2003
|
---|---|
Authors: | Teerling, Marije L. ; Huizingh, Eelko |
Published in: |
Emerging themes in E-business research. - Rotterdam : Erasmus Univ. Rotterdam, ISBN 90-807947-1-6. - 2003, p. 41-50
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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