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Adherence of Retirement Mutual...
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US retirement financial services advertising's financial information provisions, communication strategies and judgmental heuristic cues
Lee, Taejun
;
Haley, Eric
;
Yun, Tai Woong
;
Chung, Wonjun
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 391-418
Persistent link: https://www.econbiz.de/10009531742
Saved in:
2
Adherence of retirement mutual fund providers to the Securities and Exchange Commission (SEC)'s advertising guidance : provision and readability of advertising disclosure
Lee, Taejun
;
Chung, Wonjun
;
Haley, Eric
- In:
Journal of consumer policy : consumer issues in law, …
34
(
2011
)
4
,
pp. 455-474
Persistent link: https://www.econbiz.de/10009349991
Saved in:
3
A strategic response to the financial crisis : an empirical analysis of financial services advertising before and during the financial crisis
Lee, Taejun
;
Chung, Wonjun
;
Taylor, Ronald E.
- In:
The journal of services marketing
25
(
2011
)
3
,
pp. 150-164
Persistent link: https://www.econbiz.de/10009230977
Saved in:
4
Involvement
Haley, Eric
- In:
Advertising theory
,
(pp. 120-131)
.
2012
Persistent link: https://www.econbiz.de/10009526918
Saved in:
5
Consumer Sense Making of Political Front Group Messages
Haley, Eric John
- In:
Journal of current issues and research in advertising
41
(
2020
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012245043
Saved in:
6
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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7
The role of gender and message strategy in the perception of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
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8
Insights into university freshman weight issues and how they make decisions about eating
Childers, Courntey Carpenter
;
Haley, Eric
;
Jahns, Lisa
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
2
,
pp. 306-328
Persistent link: https://www.econbiz.de/10009531759
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9
Developing breast health messages for women in rural populations
Haley, Eric
;
Avery, Elizabeth Johnson
;
McMillan, Sally J.
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10009531803
Saved in:
10
Effects of mutual fund advertising disclosures on investor information processing and decision-making
Lee, Taejun
;
Yun, Tai Woong
;
Haley, Eric
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 104-117
Persistent link: https://www.econbiz.de/10009747188
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