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Beziehungsmarketing
25,139
Relationship marketing
25,125
Consumer behaviour
8,965
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8,965
Kundenzufriedenheit
5,322
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Customer value
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Customer integration
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Vertrauen
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Confidence
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Einzelhandel
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Bruhn, Manfred
113
Homburg, Christian
109
Kumar, V.
80
Verhoef, Peter C.
61
Huber, Frank
58
Krafft, Manfred
56
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
47
Piller, Frank T.
46
Stauss, Bernd
45
Palmatier, Robert W.
43
Mattila, Anna S.
38
Gil Saura, Irene
37
Van den Poel, Dirk
35
Hippner, Hajo
34
Stock-Homburg, Ruth
34
Thaichon, Park
34
Smith, Alan D.
33
Wilde, Klaus D.
33
Kleinaltenkamp, Michael
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Prentice, Catherine
31
Töpfer, Armin
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Wirtz, Bernd W.
29
Belz, Christian
28
Evanschitzky, Heiner
28
Georgi, Dominik
28
Grewal, Dhruv
28
Matzler, Kurt
28
Eggert, Andreas
27
Helmke, Stefan
27
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Springer Fachmedien Wiesbaden
77
Deutscher Dialogmarketing Verband
19
National Bureau of Economic Research
18
IGI Global
17
American Marketing Association
10
Books on Demand GmbH <Norderstedt>
9
Erasmus Research Institute of Management
8
Haufe-Lexware GmbH & Co. KG
8
Verlag Dr. Kovač
8
Deutscher Direktmarketing-Verband
7
Fördergesellschaft Marketing an der Universität Augsburg
7
Harvard Graduate School of Business Administration
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Universität St. Gallen
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Verlag Franz Vahlen
6
AMACOM
5
Fachhochschule Reutlingen / European School of Business
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Information Resources Management Association
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Springer-Verlag GmbH
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Universität Mannheim
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Edward Elgar Publishing
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Springer Gabler <Firma>
4
Technische Universität Dresden
4
Wiley-VCH
4
Econometrisch Instituut <Rotterdam>
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
3
Logos Verlag Berlin
3
Marketing-Centrum <Münster (Westf)>
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
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Journal of business research : JBR
660
Journal of retailing and consumer services
589
Industrial marketing management : the international journal for industrial and high-tech firms
408
SpringerLink / Bücher
294
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
196
The service industries journal
187
Journal of the Academy of Marketing Science
175
Journal of strategic marketing
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
129
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
119
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Journal of retailing
108
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Gabler Edition Wissenschaft
104
Cogent business & management
103
Marketing intelligence & planning
101
Psychology & marketing
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
96
Services marketing quarterly
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
85
The international journal of bank marketing : IJBM
85
Service business
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
European journal of operational research : EJOR
76
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
Springer eBook Collection / Business and Economics
76
The international review of retail, distribution and consumer research
73
Journal of financial services marketing : JFSM
71
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ECONIS (ZBW)
Other ZBW resources
790
USB Cologne (EcoSocSci)
433
RePEc
288
EconStor
76
BASE
72
OLC EcoSci
26
USB Cologne (business full texts)
10
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1
Incorporating direct marketing activity into latent attrition models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
Saved in:
2
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
3
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
4
Direct selling : from door to door to network marketing
Berry, Richard
-
1997
Persistent link: https://www.econbiz.de/10000613179
Saved in:
5
Das neue interaktive
Direktmarketing
: die neuen elektronischen Möglichkeiten der Kundenanalyse und Kundenbindung
Link, Jörg
;
Schleuning, Christian
-
1999
Persistent link: https://www.econbiz.de/10000683464
Saved in:
6
Kundenkommunikation und Kundenbindung : neue Ansätze zum Dialog im Marketing
Hesse, Jürgen
(
ed.
);
Kaupp, Peter
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10000640795
Saved in:
7
Interaktives Marketing : neue Wege zum Dialog mit Kunden
Belz, Christian
(
ed.
)
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716426
Saved in:
8
Medien : Einstein für erfolgreiche Medienanbieter ; Glaubenssätze, Veränderungen und Stellhebel in den Medienmärkten von morgen
Künzler, Hans-Peter
;
Häusler, Eduard
;
Bächle, Marc
-
2008
Persistent link: https://www.econbiz.de/10003635023
Saved in:
9
Versandhandel : Kampf der Kanäle ; Herausforderungen und Chancen für den Versandhandel in den Märkten von morgen
Künzler, Hans-Peter
;
Barringer, Jochen
;
Masso, Marius
-
2008
Persistent link: https://www.econbiz.de/10003635028
Saved in:
10
Financial Services : das Yin und Yang des Dialogmarketings
Oggenfuss, Christoph W.
;
Studer, René
-
2008
Persistent link: https://www.econbiz.de/10003635029
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