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Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey; Gallagher, Damian; O'Dwyer, Michele - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
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The strategic marketing of small sports clubs : from fundraising to social entrepreneurship
Gallagher, Damian; Gilmore, Audrey; Stolz, Alina - In: Journal of strategic marketing 20 (2012) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10009575424
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Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian; Gilmore, Audrey - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 275-286
Persistent link: https://www.econbiz.de/10010439320
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Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; … - In: Journal of strategic marketing 20 (2012) 7, pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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A journey into the unknown : taking the fear out of structural equation modeling with AMOS for the first-time user
Gallagher, Damian; Ting, Lucy; Palmer, Adrian - In: The marketing review 8 (2008) 3, pp. 255-275
Persistent link: https://www.econbiz.de/10003760740
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Reflections on methodologies for research at the marketing/entrepreneurship interface
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 12 (2010) 1, pp. 11-20
Persistent link: https://www.econbiz.de/10008798475
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Entrepreneurial and SME marketing
Gilmore, Audrey - In: Journal of research in marketing and entrepreneurship : JRME 13 (2011) 2, pp. 137-145
Persistent link: https://www.econbiz.de/10009507692
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Managerial interactions of internal marketing
Gilmore, Audrey - In: Internal marketing : directions for management, (pp. 75-92). 2000
Persistent link: https://www.econbiz.de/10001581419
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Services, marketing and management
Gilmore, Audrey - 2003 - 1. publ.
Persistent link: https://www.econbiz.de/10001736335