Similar Search Results

Antecedents and outcomes of strategic thinking

Moon, Byeong-joon - In: Journal of business research : JBR 66 (2013) 10, pp. 1698-1708

Persistent link: https://www.econbiz.de/10009772391

The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation

Moon, Byeong-joon; Lee, Lee W.; Oh, Chang Hoon - In: International marketing review 32 (2015) 5, pp. 518-539

Persistent link: https://www.econbiz.de/10011507116

Consumer processing of international advertising : the roles of country of origin and consumer ethnocentrism

Moon, Byeong-joon; Jain, Subhash C. - In: Asian dimensions of services marketing, (pp. 89-109). 2002

Persistent link: https://www.econbiz.de/10001690236

Inward foreign direct investment regime of Korea

Kim, June Dong; Moon, Byeong-joon - In: Süd-Korea als Auslandsmarkt : Marktbedingungen und …, (pp. 33-57). 2001

Persistent link: https://www.econbiz.de/10001606701

Country of origin research revisited: seeking new methods and variables

Ko, Eunju (ed.); Moon, Byeong-joon (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011673978

Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands

Moon, Byeong-joon; Oh, Han-Mo - In: International marketing review 34 (2017) 2, pp. 224-238

Persistent link: https://www.econbiz.de/10011674208

Country of origin research revisited : seeking new methods and variables

Moon, Byeong-joon - 2017

Covers -- Editorial boards -- Guest editorial -- Inconsistencies in the behavioural effects of consumer ethnocentrism -- The EU as superordinate brand origin: an entitativity perspective -- COO vs ROO: importance of the origin in customer preferences towards financial entities -- Country of...

Persistent link: https://www.econbiz.de/10013041857