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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Qualitative research in organizations and management : an international journal
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History of marketing thought ; Volume 1
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Marketing : ZFP ; journal of research and management
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Major theoretical debates and contemporary issues in marketing theory
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1
Reflecting on the use of ethnographic methods in the study of mergers
Teerikangas, Satu
;
Reynolds, Noelia-Sarah
- In:
Advances in mergers and acquisitions
17
(
2018
),
pp. 1-29
Persistent link: https://www.econbiz.de/10012154784
Saved in:
2
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda
;
Abarashi, Jamal
;
Ferguson, …
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Saved in:
3
Business
ethnography
: inducing liminality in pursuit of innovation
Wall, Patricia
;
Englert, Jennifer
- In:
Journal of business anthropology
5
(
2016
),
pp. 58-76
Persistent link: https://www.econbiz.de/10011928912
Saved in:
4
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
5
Using
ethnography
of communication in organizational research
Kalou, Zoi
;
Sadler-Smith, Eugene
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 629-655
Persistent link: https://www.econbiz.de/10011373969
Saved in:
6
Reflecting on the reflective conversation
Dougherty, Deborah Jane
- In:
Organizational research methods : ORM
18
(
2015
)
4
,
pp. 606-611
Persistent link: https://www.econbiz.de/10011373986
Saved in:
7
Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns
Samuel, Anthony
;
Peattie, Kenneth J.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
1
,
pp. 11-26
Persistent link: https://www.econbiz.de/10011452309
Saved in:
8
The politics of access in fieldworj : immersion, backstage dramas, and deception
Cunliffe, Ann L.
;
Alcadipani, Rafael
- In:
Organizational research methods : ORM
19
(
2016
)
4
,
pp. 535-561
Persistent link: https://www.econbiz.de/10011584986
Saved in:
9
Guest interactions and the formation of memorable experiences : an
ethnography
Torres, Edwin N.
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2132-2155
Persistent link: https://www.econbiz.de/10011567194
Saved in:
10
Using the research journal during qualitative data collection in a cross-cultural context
Annink, Anne
- In:
Entrepreneurship research journal : ERJ
7
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011591741
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