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Le propos de ce livre est de comprendre la relation client dans une dimension à la fois stratégique et opérationnelle autour de la notion fondamentale du dialogue. Cette approche s'appuie sur l'étude approfondie d'organisations telles qu'EDF, le GHMF, IBM, SFR ou encore Zappos, qui...
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Key Features:Explores the essentials of motivation theory coupled with best practices in the corporate worldContributes to a deeper and practical understanding of what drives human motivation at workPresents the Motivation Spectrum - a dynamic motivation tool designed by the authors.
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