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Marketing management : a value...
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Social and personal values in advertising : evidence from food advertising in South Korea
Gauthier, Caroline
;
Fornerino, Marianela
;
Werle, …
- In:
International studies of management & organization : ISMO
50
(
2020
)
2
,
pp. 174-200
Persistent link: https://www.econbiz.de/10012261051
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Consumer purchase intention of intangible cultural heritage products (ICHP) : effects of cultural identity, consumer knowledge and manufacture type
Zhang, Mengxia
;
Guo, Xixuan
;
Guo, Xiaoling
;
Jolibert, Alain
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 726-744
Persistent link: https://www.econbiz.de/10014285880
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