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Understanding how changes within service experiences impact prospective vs. retrospective time judgments
Lim, Elison Ai Ching
;
Kümmel, Doreen
;
Lee, Yih Hwai
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 730-745
Persistent link: https://www.econbiz.de/10011409916
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Brand personality inference : the moderating role of product meaning
Kümmel, Doreen
;
Bergkvist, Lars
;
Lee, Yih Hwai
;
Siew …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1291-1304
Persistent link: https://www.econbiz.de/10009702005
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