Similar Search Results - EconBiz

Essays on retrieval ease- versus content-based judgments

Park, Se-bum - 2004

Persistent link: https://www.econbiz.de/10003946467

Why the marketer's view matters as much as the message

Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312

Persistent link: https://www.econbiz.de/10010419818

The effect of internet users' information processing strategy on brand attitude

Lee, Kelvin; Šalčiuvienė, Laura; Miller, Kenneth E. - In: Proceedings of the 14th Annual Conference on Marketing …, (pp. 162-172). 2006

Persistent link: https://www.econbiz.de/10003622131

Analyse des Spillover-Effekts in Suchketten anhand des Google Conversion Tracking

Fuchs, Tobias; Zilling, Manfred Peter; Schüle, Hubert - 2012

Dieses Paper widmet sich der Übertragbarkeit des Spillover-Effektes auf die Suchmaschinen-Werbung, insbesondere wird eine Wirkungsübertragung von der generischen Suche auf die Suche mit Marken-Keywords analyisiert und interpretiert. Diese Wirkungsübertragung findet annahmegemäß dadurch...

Persistent link: https://www.econbiz.de/10009630214

The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students

Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112

Persistent link: https://www.econbiz.de/10012295317

Perception intelligence as an element of human intellectual capital and its assessment among university students

Dresvyannikov, Vladimir Alexandrovich; Dorofeev, … - In: International journal of learning and intellectual … 16 (2019) 1, pp. 60-86

Persistent link: https://www.econbiz.de/10012041645

Nutzung Kollektiver Intelligenz am Kapitalmarkt : Entwicklung eines alternativen Informations- und Entscheidungsmodells für das Asset Management

Öynhausen, Hauke Christian - 2015 - 1. Auflage

Persistent link: https://www.econbiz.de/10011416538

Informational competencies entrepreneurship and integral values in higher education

Saiz-Alvarez, José Manuel; Muñiz-Ávila, Edgar; … - In: Innovation and shifting perspectives in management education, (pp. 79-100). 2017

Persistent link: https://www.econbiz.de/10011564592

Rational inattention and monetary economics

Sims, Christopher A. - 2011

Persistent link: https://www.econbiz.de/10008934714

Anger, fear, and investor's information search behavior

Wynes, Michael J. - In: The journal of behavioral finance : a publication of … 22 (2021) 4, pp. 403-419

Persistent link: https://www.econbiz.de/10012649944

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