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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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The superstar social media influencer : exploiting linguistic style and emotional contagion over content?
Lee, Michael T.
;
Theokary, Carol
- In:
Journal of business research : JBR
132
(
2021
),
pp. 860-871
Persistent link: https://www.econbiz.de/10012581669
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