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Men and women watching and reading : gender and information processing opportunity effects in advertising
Papyrina, Veronika
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10011302876
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The trade-off between quantity and quality of information in gender responses to advertising
Papyrina, Veronika
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012179010
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3
The student confidence gap : gender differences in job skill self-efficacy
Papyrina, Veronika
;
Strebel, Judi
;
Robertson, Bruce
- In:
Journal of education for business
96
(
2021
)
2
,
pp. 89-98
Persistent link: https://www.econbiz.de/10012483644
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