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Markenführung
17,001
Brand management
16,969
Marketingmanagement
16,363
Marketing management
16,088
Consumer behaviour
10,711
Konsumentenverhalten
10,710
Markenartikel
8,843
Brand
7,887
Markenimage
7,517
Brand image
7,414
Produktgestaltung
5,482
Theorie
5,227
Theory
5,224
Product design
4,531
Beziehungsmarketing
4,466
Deutschland
4,463
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4,463
Marketing
4,084
Germany
4,058
Innovation
3,453
Innovationsmanagement
2,868
USA
2,664
United States
2,610
Online-Marketing
2,593
Innovation management
2,561
Internet marketing
2,530
Social Web
2,427
Social web
2,427
Produktentwicklung
1,827
Strategisches Management
1,682
Werbewirkung
1,613
Advertising effects
1,598
Markenpolitik
1,536
New product development
1,509
Werbung
1,475
Internationales Marketing
1,352
Advertising
1,347
International marketing
1,334
Strategic management
1,316
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2,757
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1,414
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Lehrbuch
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Bibliografie enthalten
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Ratgeber
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114
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Esch, Franz-Rudolf
158
Burmann, Christoph
146
Bruhn, Manfred
139
Meffert, Heribert
122
Kotler, Philip
108
Baumgarth, Carsten
92
Homburg, Christian
84
Keller, Kevin Lane
84
Huber, Frank
83
Melewar, T. C.
80
Bauer, Hans H.
76
Wiedmann, Klaus-Peter
76
Tomczak, Torsten
70
Ahlert, Dieter
63
Herstatt, Cornelius
63
Herrmann, Andreas
61
Balmer, John M. T.
60
Pepels, Werner
60
Kirchgeorg, Manfred
53
Sattler, Henrik
51
Vrontis, Demetris
50
De Chernatony, Leslie
49
Kumar, V.
48
Sheth, Jagdish N.
48
Albers, Sönke
44
Backhaus, Klaus
43
Bang, Nguyen
43
Foroudi, Pantea
43
Loureiro, Sandra Maria Correia
43
Rajagopal
42
Phau, Ian
41
Fournier, Susan
40
Gierl, Heribert
39
Langner, Tobias
39
Kitchen, Philip J.
38
Merrilees, Bill
38
Pelsmacker, Patrick de
38
Pitt, Leyland F.
38
Fantapié Altobelli, Claudia
37
Ko, Eunju
37
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Springer Fachmedien Wiesbaden
262
OECD
92
National Bureau of Economic Research
65
American Marketing Association
59
Edward Elgar Publishing
59
Verlag Dr. Kovač
56
Verlag Franz Vahlen
35
IGI Global
30
Books on Demand GmbH <Norderstedt>
29
Haufe-Lexware GmbH & Co. KG
28
Friedrich-Schiller-Universität Jena
25
Gesellschaft zur Erforschung des Markenwesens
25
Fraunhofer-Institut für System- und Innovationsforschung
21
Harvard Graduate School of Business Administration
19
De Gruyter Oldenbourg
18
Fördergesellschaft Marketing an der Universität Augsburg
17
Information Resources Management Association
16
European Society for Opinion and Marketing Research
15
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
15
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
15
NetLibrary, Inc
15
RWTH Aachen
15
Springer Gabler <Firma>
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Fachhochschule Reutlingen / European School of Business
13
Springer-Verlag GmbH
13
Deutschland / Bundesministerium für Bildung und Forschung
12
Europäische Kommission
12
Springer International Publishing
12
Technische Universität Hamburg
12
UVK Verlagsgesellschaft mbH
12
W. Kohlhammer GmbH
12
Campus Verlag
11
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
11
Helmut-Schmidt-Universität
11
Markenverband
11
Nomos Verlagsgesellschaft
11
American Management Association
10
Fachhochschule Jena
9
Wiley-VCH
9
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Journal of business research : JBR
953
SpringerLink / Bücher
880
The journal of brand management : an international journal
629
The journal of product & brand management
406
Journal of retailing and consumer services
390
Industrial marketing management : the international journal for industrial and high-tech firms
350
Journal of strategic marketing
279
European journal of marketing : EJM
264
Journal of marketing
230
Journal of marketing management : MM
224
Europäische Hochschulschriften / 5
211
Gabler Edition Wissenschaft
206
Springer eBook Collection
200
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
199
Journal of marketing communications
198
Psychology & marketing
194
Journal of the Academy of Marketing Science
185
Marketing intelligence & planning
183
Journal of marketing research : JMR
173
International journal of production research
170
Springer eBook Collection / Business and Economics
170
Research
162
International journal of product development : IJPD
155
Journal of advertising research
154
Asia Pacific journal of marketing and logistics
148
Management science : journal of the Institute for Operations Research and the Management Sciences
145
The journal of business & industrial marketing
138
International journal of hospitality management
132
Marketing letters : a journal of research in marketing
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
114
Business horizons
112
Marketing : ZFP ; journal of research and management
112
International marketing review
101
Jahrbuch der Absatz- und Verbrauchsforschung
100
Journal of fashion marketing and management
97
Harvard business review : HBR
96
Journal of global marketing
95
The marketing review
95
International journal of production economics
94
The IUP journal of brand management : IJBRM
94
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
5,047
RePEc
534
EconStor
124
BASE
74
USB Cologne (business full texts)
55
OLC EcoSci
14
Other ZBW resources
9
ArchiDok
6
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Showing
1
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10
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date (oldest first)
1
Das Metaprodukt : Produktentwicklung und Marketing von Markenartikeln
Linn, Carl E.
-
1992
Persistent link: https://www.econbiz.de/10000335071
Saved in:
2
Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
-
1997
Persistent link: https://www.econbiz.de/10000613145
Saved in:
3
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and
brand
consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
4
Logo design in marketing communications :
brand
logo complexity moderates exposure effects on
brand
recoginition and
brand
attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
5
Store
brand
quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
6
Neumarkenlancierung versus Monomarken-Strategie : die Angebotsdifferenzierung von Industriebetrieben, dargestellt am Beispiel der Haka-Konfektion
Fiedler, Frank
-
1991
Persistent link: https://www.econbiz.de/10013391748
Saved in:
7
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001676263
Saved in:
8
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001459149
Saved in:
9
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Saved in:
10
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger
-
2008
Persistent link: https://www.econbiz.de/10003758334
Saved in:
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