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1
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1
Hospital
marketing and communications via social media
Smith, Katherine Taken
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011756722
Saved in:
2
Krankenhausmarketing 4.0 : erfolgreich in einer digitalen Welt
Stoffers, Christian
(
ed.
)
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011601140
Saved in:
3
Prince Court Medical Centre (PCMC) : the
hospital
with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 137-147)
.
2017
Persistent link: https://www.econbiz.de/10011537909
Saved in:
4
Erfolgreiches Online-Marketing für Kliniken : wie Kliniken heute über das Internet Bekanntheit aufbauen und Patienten gewinnen
Nitsch, Miroslav
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011302555
Saved in:
5
Effizientes Marketing für Ärzte : Best Practice und Erfolgsfaktoren für Arztpraxen, Krankenhäuser und Reha-Einrichtungen
Breidenich, Heike
;
Rennhak, Carsten
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011306414
Saved in:
6
Erfolgreiche PR-Arbeit für Krankenhäuser : Patienten, Ärzte und Zuweiser gewinnen
Schaefer, Robert
;
Schäfer, Robert
-
2015
Persistent link: https://www.econbiz.de/10011296418
Saved in:
7
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
8
Die Klinik in der Markenkommunikation
Fritsch, Harald Jürgen
- In:
Die Klinik als Marke : Markenkommunikation und …
,
(pp. 31-46)
.
2013
Persistent link: https://www.econbiz.de/10009669501
Saved in:
9
Produktivitätssteigerung durch strategische Marketingplanung im Gesundheitswesen - dargestellt am Beispiel einer Augenklinik
Wirbelauer, Christopher
;
Haller, Sabine
-
2011
Persistent link: https://www.econbiz.de/10009229838
Saved in:
10
Consumer perceived value and consumer loyalty in the healthcare sector
Chahal, Hardeep
;
Kumari, Neetu
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
2
,
pp. 88-112
Persistent link: https://www.econbiz.de/10009248150
Saved in:
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