Consumer perceived value and consumer loyalty in the healthcare sector
Year of publication: |
2011
|
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Authors: | Chahal, Hardeep ; Kumari, Neetu |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 10.2011, 2, p. 88-112
|
Subject: | Krankenhaus | Hospital | Gesundheitsmarketing | Health care marketing | Konsumentenverhalten | Consumer behaviour | Indien | India |
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