Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Reassessing retailers' usage o...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Brand extension
2
Brand extensions
2
Einzelhandel
2
Japan
2
Markentransfer
2
Psychology of advertising
2
Retail trade
2
Verbraucherverhalten
2
Werbepsychologie
2
Accessibility
1
Advertising
1
Advertising effects
1
Brand personality
1
Comparison
1
Consumer advice
1
Cultural stereotypes
1
E-commerce
1
Electronic Commerce
1
Extension-parent association
1
Extension-parent fit
1
Hand- und Lehrbücher, Nachschlagewerke
1
Hispanic bilinguals
1
Hispanics
1
Hispano-Amerikaner
1
Internet
1
Internet retail
1
Language
1
Marktforschung
1
Mehrsprachigkeit
1
Multilingualism
1
Online avatars
1
Online retailing
1
Online-Handel
1
Personality psychology
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
6
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Lehrbuch
2
Textbook
1
Language
All
English
8
Undetermined
1
Author
All
Miniard, Paul W.
9
Alvarez, Cecilia M. O.
4
Blackwell, Roger D.
3
Engel, James F.
3
Aguirre-Rodriguez, Alexandra
1
Barone, Michael J.
1
Bóveda-Lambie, Adriana M.
1
Dickson, Peter R.
1
Jaccard, James
1
Jayanti, Rama K.
1
LaTour, Stephen A.
1
Mohammed, Shazad M.
1
Mohammed, Shazad Mustapha
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2
The Dryden Press series in marketing
2
Dryden Press series in marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Marketing letters : a journal of research in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
11
USB Cologne (EcoSocSci)
2
BASE
1
RePEc
1
Other ZBW resources
1
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retailers' use of partially comparative pricing : from across-category to within-category effects
Miniard, Paul W.
;
Mohammed, Shazad Mustapha
;
Barone, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 33-48
Persistent link: https://www.econbiz.de/10009782085
Saved in:
2
Consumer behavior
Engel, James F.
;
Blackwell, Roger D.
;
Miniard, Paul W.
-
1986
-
5. ed
Persistent link: https://www.econbiz.de/10000126365
Saved in:
3
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
4
The misuse of repeated measures analysis in marketing research
LaTour, Stephen A.
;
Miniard, Paul W.
- In:
Journal of marketing research : JMR
20
(
1983
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10002386253
Saved in:
5
Consumer acceptance of brand extensions : is parental fit preeminent?
Miniard, Paul W.
;
Alvarez, Cecilia M. O.
;
Mohammed, …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 335-345
Persistent link: https://www.econbiz.de/10012288610
Saved in:
6
How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
7
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
8
Consumer behavior
Engel, James F.
;
Blackwell, Roger D.
;
Miniard, Paul W.
-
1986
-
5. ed
Persistent link: https://www.econbiz.de/10013467841
Saved in:
9
Consumer behavior
Blackwell, Roger D.
;
Miniard, Paul W.
;
Engel, James F.
-
2001
-
9. ed.
Persistent link: https://www.econbiz.de/10001475062
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
