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How to make accurate market share forecasts with structural response models
Whitlark, David; Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 65-72
Persistent link: https://www.econbiz.de/10003750898
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The relationship between accuracy and expenditures in forecasting
Geurts, Michael D.; Whitlark, David - In: Advances in business and management forecasting 3 (2002), pp. 85-91
Persistent link: https://www.econbiz.de/10003750902
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What to do when sales forecasts are not accurate enough
Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 73-84
Persistent link: https://www.econbiz.de/10003750901
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Managing to retain sales forecasters
Geurts, Michael D. - In: Advances in business and management forecasting 3 (2002), pp. 155-160
Persistent link: https://www.econbiz.de/10003751160
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Selecting forecasting intervals to increase usefulness and accuracy
Geurts, Michael D. - In: Advances in business and management forecasting 4 (2006), pp. 243-246
Persistent link: https://www.econbiz.de/10003751408
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The consumerʹs perception of retail price changes
Geurts, Michael D. - In: Retail control 42 (1973) 3, pp. 37-47
Persistent link: https://www.econbiz.de/10002416874
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Using flow-through and diffusion models to forecast new product sales
Geurts, Michael D.; Whitlark, David B. - In: Advances in business and management forecasting 4 (2006), pp. 139-143
Persistent link: https://www.econbiz.de/10003751365
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Comparing the Box-Jenkins approach with the exponentially smoothed forecasting model application to Haiwaii tourists
Geurts, Michael D.; Ibrahim, I. B. - In: Journal of marketing research : JMR 12 (1975) 2, pp. 182-188
Persistent link: https://www.econbiz.de/10002416850
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New product sales forecasting without past sales data
Geurts, Michael D.; Reinmuth, James E. - In: European journal of operational research : EJOR 4 (1980) 2, pp. 84-94
Persistent link: https://www.econbiz.de/10002416915
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Researching shoplifting and other deviant customer behavior, using the randomized response research design
Geurts, Michael D.; Andrus, Roman R.; Reinmuth, James - In: Journal of retailing 51 (1975/1976) 4, pp. 43-48
Persistent link: https://www.econbiz.de/10002416935