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A research agenda for media economics
Albarran, Alan B. (ed.) - 2019
Contents: Preface -- 1. Media economics research: a history of the field / Alan B. Albarran -- 2. Advancing media economics research through theory / Marianne Barrett and Chun Shao -- 3. Research traditions in media economics / Amy Jo Coffey -- 4. Global digital networks and global media...
Persistent link: https://www.econbiz.de/10012251870
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A research agenda for media economics
Albarran, Alan B. (ed.) - 2019
Persistent link: https://www.econbiz.de/10012121100
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Identifying paths to audience success of media products : the media decision-makers’ perspective
Verhoeven, Marcel; Rimscha, M. Bjørn von; Krebs, Isabelle - In: JMM : the international journal on media management 20 (2018) 1, pp. 51-77
Persistent link: https://www.econbiz.de/10011917626
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Media economics : key observationsand reflections by the editors
Rohn, Ulrike; Rimscha, M. Bjørn von; Raats, Tim - In: De Gruyter handbook of media economics, (pp. 541-553). 2024
Persistent link: https://www.econbiz.de/10014540265
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Kommunikation oder Unterhaltung? : Aufgabenstellungen der Medien
Gertler, Martin (ed.) - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010402447
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Handbuch Medienökonomie ; Band 1
Krone, Jan (ed.); Pellegrini, Tassilo (ed.) - 2020
Persistent link: https://www.econbiz.de/10012800269
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Medienpraxis - Mediengeschichte - Medienordnung
Altendorfer, Otto (ed.); Hilmer, Ludwig (ed.) - 2016
Dieser Band dokumentiert eingehend die Medienpraxis in den Gattungen Fernsehen, Hörfunk, Print und Online; erläutert werden darin wichtige Elemente der Konzeption, des Betriebs, der Vermarktung und der Produktionstechnik dieser Medien. Das Kapitel Mediengeschichte bringt elementare Daten zur...
Persistent link: https://www.econbiz.de/10010215467
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e-Sports in media management
Scholz, Tobias M. (ed.) - 2020
Persistent link: https://www.econbiz.de/10012263661
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Management and economics of communication
Rimscha, M. Bjørn von (ed.); Kienzler, Stephanie (ed.) - 2020
Persistent link: https://www.econbiz.de/10011791795
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The economics of Internet media
Peitz, Martin; Reisinger, Markus - 2014
We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind media convergence and connects information and communication technologies. While new Internet media share some properties with traditional media, several novel features have...
Persistent link: https://www.econbiz.de/10011491371