//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effects of advertising-evoked...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
21
Konsumentenverhalten
21
Brand management
11
Markenführung
11
Brand image
9
Markenimage
9
Brand heritage
8
Advertising effects
7
Emotion
7
USA
7
United States
7
Werbewirkung
7
Advertising
6
Beziehungsmarketing
6
Relationship marketing
6
Werbung
6
Cultural heritage
5
Cultural identity
5
Jugendliche
5
Kulturelle Identität
5
Kulturgüter
5
Youth
5
Ethics
4
France
4
Frankreich
4
Fundraising
4
Nostalgia
4
Time
4
Zeit
4
Adolescent consumers
3
Brand
3
Charitable organization
3
Children
3
Comparison
3
Cross-cultural management
3
Ethik
3
Gemeinnützige Organisation
3
India
3
Indien
3
Interkulturelles Management
3
more ...
less ...
Online availability
All
Undetermined
24
Free
1
Type of publication
All
Article
50
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
44
Aufsatz in Zeitschrift
44
Aufsatz im Buch
5
Book section
5
Arbeitspapier
1
Reprint
1
Working Paper
1
more ...
less ...
Language
All
English
51
Author
All
Merchant, Altaf
29
Rose, Gregory
26
Ford, John B.
13
Rose, Gregory M.
6
Orth, Ulrich R.
5
Bakir, Aysen
4
Jain, Varsha
4
Rose, Mei
4
Shoham, Aviv
4
Gentina, Elodie
3
Karande, Kiran
3
Lyytinen, Kalle
3
Neill, Stern
3
Pecot, Fabien
3
Straub, Detmar W.
3
Vitell, Scott J.
3
Bezbaruah, Subhalakshmi
2
Blodgett, Jeffrey G.
2
Choi, Sunmee
2
DeVilliers, Carina
2
Gentina, Élodie
2
LaTour, Kathryn A.
2
LaTour, Michael S.
2
Lowrey, Tina M.
2
Sargeant, Adrian
2
Shrum, L. J.
2
Albert, Bente Henrike
1
Alexander, Elizabeth A.
1
Ambika, Anupama
1
Barnier, Virginie de
1
Bartier, Anne-Laure
1
Bozan, Karoly
1
Butori, Raphaëlle
1
Carlo, Jessica Luo
1
Dianoux, Christian
1
Dwivedi, Yogesh Kumar
1
Evaristo, Roberto
1
Friedman, Mike
1
Gavish, Yossi
1
Gour, Mohit
1
more ...
less ...
Published in...
All
Journal of business research : JBR
16
Journal of advertising research
5
Journal of business ethics : JOBE
3
International journal of nonprofit and voluntary sector marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing theory and practice
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
European journal of marketing
1
European journal of marketing : EJM
1
Global information systems : the implications of culture for IS management
1
HEC Paris research paper series
1
Handbook of organizational culture and climate
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems development
1
Information systems outsourcing : the era of digital transformation
1
International enterprises and global information technologies : advancing management practices
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. VI
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of international consumer marketing
1
Journal of marketing management : MM
1
Management information systems : mis quarterly
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
50
RePEc
17
Other ZBW resources
9
BASE
1
EconStor
1
Showing
1
-
10
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How personal nostalgia influences giving to charity
Merchant, Altaf
;
Ford, John B.
;
Rose, Gregory
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 610-616
Persistent link: https://www.econbiz.de/10008988772
Saved in:
2
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
3
The impact of time orientation on consumer innovativeness in the United States and India
Merchant, Altaf
;
Rose, Gregory
;
Rose, Mei
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10010392218
Saved in:
4
Effect of university heritage and reputation on attitudes of prospective students
Merchant, Altaf
;
Rose, Gregory
;
Moody, Geoffrey
; …
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10011492962
Saved in:
5
Writing an impactful review article : what do we know and what do we need to know? : editorial
Paul, Justin
;
Merchant, Altaf
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 337-340
Persistent link: https://www.econbiz.de/10012590300
Saved in:
6
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
7
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
8
Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Merchant, Altaf
;
Rose, Gregory
;
Martin, Drew
;
Choi, Sunmee
- In:
Journal of business research : JBR
74
(
2017
),
pp. 113-119
Persistent link: https://www.econbiz.de/10011675412
Saved in:
9
Is old gold? : how heritage "sells" the university to prospective students : the impact of a measure of brand heritage on attitudes toward the university
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10011756648
Saved in:
10
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->