Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Manufacturer and retailer stra...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
32
Konsumentenverhalten
32
Brand management
23
Markenführung
23
Handelsmarke
19
Store brand
19
Brand
18
Markenartikel
18
Einzelhandel
17
Internationales Marketing
17
Retail trade
17
International marketing
16
Marketing management
14
Marketingmanagement
14
Theorie
14
Theory
14
Großbritannien
10
United Kingdom
10
Distribution channel
9
Emerging economies
9
Market research
9
Marketing
9
Marktforschung
9
Schwellenländer
9
Vertriebsweg
9
Brand image
8
Markenimage
8
Discounters
7
Food retailing
7
Lebensmitteleinzelhandel
7
Business cycle
6
Discounter
6
Konjunktur
6
USA
6
United States
6
Cultural identity
5
Deutschland
5
Germany
5
Kulturelle Identität
5
Welt
5
more ...
less ...
Online availability
All
Undetermined
26
Free
12
Type of publication
All
Article
77
Book / Working Paper
24
Type of publication (narrower categories)
All
Article in journal
66
Aufsatz in Zeitschrift
66
Graue Literatur
14
Non-commercial literature
14
Arbeitspapier
13
Working Paper
13
Aufsatz im Buch
10
Book section
10
Reprint
3
Case study
1
Fallstudie
1
Hochschulschrift
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
98
German
1
Dutch
1
Spanish
1
Author
All
Steenkamp, Jan-Benedict E. M.
79
Dekimpe, Marnik G.
32
Geyskens, Inge
25
Deleersnyder, Barbara
14
Gielens, Katrijn
13
Gijsbrechts, Els
5
Heerde, Harald J. van
5
Jong, Martijn G. de
5
Baumgartner, Hans
4
Burgess, Steven M.
4
Kumar, Nirmalya
4
Kushwaha, Tarun
4
Lamey, Lien
4
Alden, Dana
3
Batra, Rajeev
3
Gijsenberg, Maarten J.
3
Hanssens, Dominique M.
3
Hofstede, Frenkel ter
3
Keller, Kristopher Oliver
3
Koll, Oliver
3
Nijs, Vincent R.
3
Ter Braak, Anne
3
Trijp, Hans van
3
Wuyts, Stefan
3
Ailawadi, Kusum L.
2
Ewijk, Bernadette J. van
2
Fox, Jean-Paul
2
Krishnan, Rekha
2
Leeflang, Peter
2
Maydeu-Olivares, Albert
2
Pauwels, Koen
2
Raassens, Néomie
2
Rajavi, Koushyar
2
Van de Gucht, Linda M.
2
Wedel, Michel
2
Wittink, Dick R.
2
Burgess, Steven Michael
1
Cunha, Paulo V.
1
Datta, Hannes
1
DeClerck, Sigrid
1
more ...
less ...
Institution
All
Erasmus Research Institute of Management
3
Harvard Graduate School of Business Administration
1
Published in...
All
Journal of marketing research : JMR
12
Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
ERIM report series research in management
6
Journal of retailing
5
Journal of the Academy of Marketing Science
5
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
5
European review of agricultural economics : ERAE
3
Journal of international marketing
3
MSI reports : working paper series
3
Journal of marketing research
2
MO
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Davidson Institute working paper series
2
Best practices in international marketing
1
Brand management ; Vol. 4
1
Business horizons
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Developmental challenges in marketing research
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Faculteit der Economische en Toegepaste Economische Wetenschappen
1
Fundamentals of marketing research ; Vol. 6
1
Handbook of marketing and finance
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International marketing ; Vol. 2
1
International marketing ; Vol. I
1
International marketing ; Vol. IV
1
International marketing ; Vol. V
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of management : JOM
1
Journal of retailing and consumer services
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
1
Research report / Graduate School Research Institute Systems, Organisations and Management
1
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
1
Revista de estudios agro-sociales
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
15
RePEc
10
Other ZBW resources
5
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
101
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What makes consumers willing to pay a price premium for national brands over private labels?
Steenkamp, Jan-Benedict E. M.
;
Heerde, Harald J. van
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1011-1024
Persistent link: https://www.econbiz.de/10008796596
Saved in:
2
Transaction cost economics and the roles of national culture : a test of hypotheses based on Inglehart and Hofstede
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 252-270
Persistent link: https://www.econbiz.de/10009524893
Saved in:
3
A review and evaluation of meta-analysis practices in management research
Geyskens, Inge
;
Krishnan, Rekha
;
Steenkamp, …
- In:
Journal of management : JOM
35
(
2009
)
2
,
pp. 393-419
Persistent link: https://www.econbiz.de/10003829969
Saved in:
4
The effectiveness of contractual and trust-based governance in strategic alliances under behavioral and environmental uncertainty
Krishnan, Rekha
;
Geyskens, Inge
;
Steenkamp, …
- In:
Strategic management journal
37
(
2016
)
12
,
pp. 2521-2542
Persistent link: https://www.econbiz.de/10011578063
Saved in:
5
How global brands create firm value : the 4V model
Steenkamp, Jan-Benedict E. M.
- In:
International marketing review
31
(
2014
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10010253940
Saved in:
6
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
7
The future of the marketing department at business schools
Steenkamp, Jan-Benedict E. M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 169-172
Persistent link: https://www.econbiz.de/10011844763
Saved in:
8
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
9
The reciprocal relationship between private label use and store loyalty
Ailawadi, Kusum L.
(
contributor
);
Pauwels, Koen
(
contributor
)
-
2007
-
Rev.
Persistent link: https://www.econbiz.de/10003753974
Saved in:
10
The role of national culture in advertising's sensitivity to business cycles : an investigation across all continents
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
-
2007
Persistent link: https://www.econbiz.de/10003651669
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
