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Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; … - In: Journal of marketing research 57 (2020) 5, pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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Understanding proactive customer orientation : construct development and managerial implications
Herhausen, Dennis - 2011 - 1st ed.
Persistent link: https://www.econbiz.de/10009261269
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How and when customer feedback influences organizational health
Kipfelsberger, Petra; Herhausen, Dennis; Bruch, Heike - In: Journal of managerial psychology 31 (2016) 2, pp. 624-640
Persistent link: https://www.econbiz.de/10011485674
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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Marketing im Internet der Dinge : Editorial
Herhausen, Dennis - In: Marketing review St. Gallen : Marketingfachzeitschrift … 37 (2020) 1, pp. 3
Persistent link: https://www.econbiz.de/10012132118
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"The Internet of Things: a new perspective beyond technology"
Bäcker, Oliver (interviewee); Herhausen, Dennis (interviewer) - In: Marketing review St. Gallen : Marketingfachzeitschrift … 37 (2020) 1, pp. 6-11
Persistent link: https://www.econbiz.de/10012132121
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Capturing value in the Internet of Things
Wortmann, Felix; Herhausen, Dennis; Bilgeri, Dominik; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 37 (2020) 1, pp. 48-55
Persistent link: https://www.econbiz.de/10012132145
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Perspektiven für Face-Recognition im Data-Driven-Marketing
Reinhold, Michael; Herhausen, Dennis; Pahl, Maximilian; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 37 (2020) 1, pp. 68-75
Persistent link: https://www.econbiz.de/10012132150
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Smart inspiration at the point of sale : connecting in-store ad-impressions with purchase data
Herhausen, Dennis; Henkel, Sven - In: Marketing review St. Gallen : Marketingfachzeitschrift … 35 (2018) 6, pp. 26-33
Persistent link: https://www.econbiz.de/10012003306