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Beziehungsmarketing
63
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63
Consumer behaviour
61
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61
Kundenwert
24
Customer value
23
Customer satisfaction
17
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Verhoef, Peter C.
162
Wiesel, Thorsten
24
Sloot, Laurens M.
15
De Vries, Louis
14
Donkers, Bas
13
Doorn, Jenny van
12
Bijmolt, Tammo H. A.
11
Franses, Philip Hans
11
Leeflang, Peter
10
Skiera, Bernd
10
Langerak, Fred
9
Dorotic, Matilda
7
Gensler, Sonja
6
Krafft, Manfred
6
Lemon, Katherine N.
6
Neslin, Scott A.
5
Antonides, Gerrit
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Beckers, Sander F. M.
4
Fok, Dennis
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Haan, Evert de
4
Hoekstra, Janita Cornelia
4
Kannan, P. K.
4
Konuş, Umut
4
Lobschat, Lara
4
Ou, Yi-Chun
4
Prins, Remco
4
Risselada, Hans
4
Bart, Yakov
3
Bügel, Marnix S.
3
Eggers, Felix
3
Emrich, Oliver
3
Gijsenberg, Maarten J.
3
Hunneman, Auke
3
Kolb, Helga
3
Liu, Huan
3
Nierop, Johannes Erjen Maurice van
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3
Peters, Kay
3
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ERIM report series research in management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
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11
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10
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
MSI reports : working paper series
5
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4
Marketing letters : a journal of research in marketing
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GfK marketing intelligence review : Marketingforschung für die Praxis
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3
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3
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2
Handbook of research on customer equity in marketing
2
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2
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2
Retailing in the 21st century : current and future trends
2
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Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
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Die Optimierung der Performance im Credit Management
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Econometric Institute research papers
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European review of agricultural economics : ERAE
1
Financial times handbook of management
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1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic customer relationship management : IJECRM
1
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of creating value
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Journal of international marketing
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ECONIS (ZBW)
OLC EcoSci
63
RePEc
40
Other ZBW resources
4
USB Cologne (EcoSocSci)
1
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The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
2
The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers
Ou, Yi-Chun
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
80
(
2017
),
pp. 106-115
Persistent link: https://www.econbiz.de/10011771450
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
Saved in:
4
Customer feedback metrics for marketing accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
5
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
6
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
7
Customer value management : some reflections and future trends : [73. Sitzung vom 16. März 2011 in Düsseldorf]
Verhoef, Peter C.
-
2012
Persistent link: https://www.econbiz.de/10009533687
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8
Explaining purchases of organic meat by Dutch consumers
Verhoef, Peter C.
- In:
European review of agricultural economics : ERAE
32
(
2005
)
2
,
pp. 245-267
Persistent link: https://www.econbiz.de/10002994617
Saved in:
9
The joint effect of relationship perceptions, loyalty program and direct mailings on customer share development
Verhoef, Peter C.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658721
Saved in:
10
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
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