//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
SMS advertising : how message...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
80,055
Consumer behaviour
80,042
Markenführung
17,240
Brand management
17,208
Online-Marketing
13,053
Internet marketing
12,760
Werbung
12,464
Theorie
11,760
Theory
11,749
Beziehungsmarketing
10,662
Relationship marketing
10,657
Advertising
9,817
Markenimage
9,258
Brand image
9,156
Social Web
8,956
Social web
8,956
Werbewirkung
7,855
Advertising effects
7,776
Mobile communications
6,898
Mobilkommunikation
6,898
USA
6,820
Deutschland
6,758
United States
6,679
Online retailing
6,479
Online-Handel
6,479
Markenartikel
6,437
Brand
6,410
Germany
6,235
Customer satisfaction
6,017
Kundenzufriedenheit
6,016
Electronic Commerce
5,498
E-commerce
5,206
Marketingmanagement
4,879
Marketing management
4,847
Dienstleistungsqualität
4,739
Service quality
4,739
Einzelhandel
4,638
Retail trade
4,550
Experiment
3,758
Viral marketing
3,614
more ...
less ...
Online availability
All
Undetermined
38,503
Free
24,270
Type of publication
All
Article
77,416
Book / Working Paper
39,335
Journal
303
Database
1
Type of publication (narrower categories)
All
Article in journal
65,906
Aufsatz in Zeitschrift
65,906
Graue Literatur
10,322
Non-commercial literature
10,322
Aufsatz im Buch
10,050
Book section
10,050
Arbeitspapier
8,013
Working Paper
8,013
Hochschulschrift
4,189
Thesis
2,791
Collection of articles of several authors
2,049
Sammelwerk
2,049
Aufsatzsammlung
1,343
Case study
1,056
Fallstudie
1,056
Conference paper
856
Konferenzbeitrag
856
Konferenzschrift
617
Lehrbuch
562
Bibliografie enthalten
538
Bibliography included
538
Textbook
467
Ratgeber
419
Collection of articles written by one author
388
Guidebook
388
Sammlung
388
Conference proceedings
327
Reprint
278
Amtsdruckschrift
244
Government document
244
Handbook
162
Handbuch
162
Statistik
116
Systematic review
110
Übersichtsarbeit
110
Glossar enthalten
109
Glossary included
109
Statistics
95
Forschungsbericht
82
Bibliografie
77
more ...
less ...
Language
All
English
102,204
German
12,298
Undetermined
1,602
French
470
Polish
136
Spanish
118
Italian
101
Russian
77
Swedish
59
Danish
35
Dutch
34
Portuguese
33
Norwegian
25
Finnish
22
Hungarian
19
Slovak
11
Serbian
10
Czech
9
Croatian
9
Romanian
5
Bulgarian
4
Slovenian
3
Chinese
3
Arabic
2
Bosnian
2
Lithuanian
2
Multiple languages
2
Turkish
2
Afrikaans
1
Valencian
1
Kazakh
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
160
Bauer, Hans H.
143
Burmann, Christoph
140
Huber, Frank
127
Gierl, Heribert
125
Han, Heesup
123
Belk, Russell W.
122
Pelsmacker, Patrick de
110
Wiedmann, Klaus-Peter
106
Mattila, Anna S.
105
Herrmann, Andreas
98
Grunert, Klaus G.
96
Phau, Ian
96
Asongu, Simplice
94
Kaiser, Harry M.
91
Bruhn, Manfred
89
Baumgarth, Carsten
87
Dwivedi, Yogesh Kumar
87
Lusk, Jayson L.
85
Sheth, Jagdish N.
84
Melewar, T. C.
83
Eisend, Martin
82
Grewal, Dhruv
82
Septianto, Felix
78
Loureiro, Sandra Maria Correia
77
Usman, Osly
76
Khare, Arpita
73
Wansink, Brian
73
Chintagunta, Pradeep K.
72
Verhoef, Peter C.
72
Bagozzi, Richard P.
70
Nayga, Rodolfo M.
69
Paul, Justin
69
Meffert, Heribert
68
Skiera, Bernd
67
Agarwal, Sumit
66
Foxall, Gordon R.
66
Keller, Kevin Lane
66
Pitt, Leyland F.
66
Stavins, Joanna
65
more ...
less ...
Institution
All
National Bureau of Economic Research
641
Springer Fachmedien Wiesbaden
329
IGI Global
151
OECD
72
Verlag Dr. Kovač
49
American Marketing Association
40
Books on Demand GmbH <Norderstedt>
37
Information Resources Management Association
36
Haufe-Lexware GmbH & Co. KG
30
International Energy Agency
30
Edward Elgar Publishing
28
Institut für Demoskopie Allensbach
26
Europäische Kommission
25
Nomos Verlagsgesellschaft
24
Gesellschaft zur Erforschung des Markenwesens
23
Nordic Council of Ministers
23
Springer Gabler <Firma>
23
Organisation for Economic Co-operation and Development
22
International Telecommunications Society
21
Universität Mannheim
19
Friedrich-Schiller-Universität Jena
18
Springer International Publishing
18
Zentralausschuss der Werbewirtschaft
18
Erasmus Research Institute of Management
15
Europäische Kommission / Gemeinsame Forschungsstelle
15
Gesellschaft für Konsum-, Markt- und Absatzforschung
15
INSEAD
14
Springer-Verlag GmbH
14
Campus Verlag
13
Deutschland / Bundeswehr / Universität Hamburg
13
Österreichisches Institut für Wirtschaftsforschung
13
Fachhochschule Reutlingen / European School of Business
12
NetLibrary, Inc
12
Peter Lang GmbH
12
RWTH Aachen
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
11
Robert Schuman Centre for Advanced Studies
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,391
Journal of retailing and consumer services
2,042
International journal of hospitality management
872
Psychology & marketing
788
SpringerLink / Bücher
788
International journal of consumer studies
782
The journal of brand management : an international journal
650
NBER working paper series
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
609
Journal of advertising research
556
Working paper / National Bureau of Economic Research, Inc.
526
The journal of product & brand management
498
European journal of marketing : EJM
476
Management science : journal of the Institute for Operations Research and the Management Sciences
467
NBER Working Paper
464
Journal of marketing research : JMR
439
Journal of marketing communications
434
Asia Pacific journal of marketing and logistics
430
Tourism management : research, policies, practice
425
Technological forecasting & social change : an international journal
416
Journal of marketing
406
Journal of marketing management : MM
401
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
399
Journal of travel and tourism marketing
388
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Journal of retailing
357
Telecommunications policy : the international journal of digital economy, data sciences and new media
355
Marketing letters : a journal of research in marketing
350
Journal of international consumer marketing
349
Journal of the Academy of Marketing Science
348
Marketing intelligence & planning
346
Journal of advertising : official publication of the American Academy of Advertising
340
Cogent business & management
338
International journal of advertising : the quarterly review of marketing communications
337
International journal of advertising : the review of marketing communications
321
International journal of internet marketing and advertising : IJIMA
315
International journal of retail & distribution management
314
International journal of contemporary hospitality management
312
Journal of fashion marketing and management
311
more ...
less ...
Source
All
ECONIS (ZBW)
Other ZBW resources
4,285
USB Cologne (EcoSocSci)
3,819
RePEc
1,741
EconStor
983
BASE
212
OLC EcoSci
57
USB Cologne (business full texts)
49
ArchiDok
10
more ...
less ...
Showing
1
-
10
of
117,055
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer attitudes towards mobile
advertising
: an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
2
Consumer's attitude towards SMS
advertising
in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
3
Predictors of attitudinal and behavioral outcomes in mobile
advertising
: a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
4
Consumer responses to SMS
advertising
: antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
Saved in:
5
Enhancing mobile
advertising
effectiveness in Turkey through peer influence
Güçeri-Uçar, Gözem
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010252895
Saved in:
6
Mobile
advertising
acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
7
Effectiveness of location-based
advertising
and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
8
Antecedents to SMS
advertising
acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
9
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
10
The effects of brand trustworthiness and credibility on location-based
advertising
: moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->