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Les représentations visuelles des biens et des services par leurs marquages : les fondements sémiotiques d’un langage des marques
Bobrie, François - In: Recherche et applications en marketing 33 (2018) 3, pp. 147-169
Persistent link: https://www.econbiz.de/10012024170
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L' engagement du consommateur envers la marque : perspective socio-culturelle et voies de recherche
Scarano, Monica C.; Regany, Fatima; Özçaglar-Toulouse, Nil - In: Recherche et applications en marketing : RAM 38 (2023) 4, pp. 71-97
Persistent link: https://www.econbiz.de/10014425958
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Internationalisation of film production : a historical review of movie making in Taiwan and Hong Kong
Yang, Yung-Kai - In: International journal of business and globalisation : IJBG 13 (2014) 4, pp. 439-454
Persistent link: https://www.econbiz.de/10011291046
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Social media activities impact on the decision of watching films in cinema
Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11
The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …
Persistent link: https://www.econbiz.de/10012659748
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Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
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Screening Europe in Australasia : transnational silent film before and after the rise of Hollywood
Allen, Julie K. - 2022
Persistent link: https://www.econbiz.de/10013462914
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At the movies : avoiding head-to-head competition on the big screen ; the economics of movie distribution
Filson, Darren; Fabre, Fernando; Nava, Alfredo; … - 2000
This paper provides theoretical explanations for devices that movie distributors use to avoid head-to-head competition. We use a simple static model to show how revenuse sharing exhibition contracts providex multiplex owners with incentives to take cross effects on demand into account. Then we...
Persistent link: https://www.econbiz.de/10011561654
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At the movies : risk sharing and the economics of exhibition contracts
Filson, Darren; Fabre, Fernando; Nava, Alfredo; … - 2001
The current literature on sharing contracts emphasizes the importance of asymmetric information and typically assumes that one party is risk neutral while the other is risk averse. This paper describes a real-world contract that is widely used - the movie exhibition contract - and argues that...
Persistent link: https://www.econbiz.de/10011565681
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American mass media : industries and issues
Atwan, Robert (contributor) - 1978 - 1. ed.
Persistent link: https://www.econbiz.de/10000000750
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Hollywood, the dream factory : an anthropologist looks at the movie-makers
Powdermaker, Hortense - 1950 - 1. ed
Persistent link: https://www.econbiz.de/10000547636