Product placement in movies : perspectives from motion picture firms
Year of publication: |
February-May 2016
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Authors: | Cha, Jiyoung |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 13.2016, 1/2, p. 95-116
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Subject: | Product placement | movie | film | cue utilisation theory | intrinsic cue | extrinsic cue | Filmwirtschaft | Film industry | Product Placement | Werbewirkung | Advertising effects | Film | Konsumentenverhalten | Consumer behaviour |
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