Social networks have become increasingly popular among organizations, as a consequence of their popularity among individuals. Due to factors such as: reduced costs of usage, large and dynamic audience, possibility of developing relationships; nongovernmental organizations (NGOs) have become very...

Museums compete increasingly more with very diverse entertainment providers, such as theme parks, despite the fact that their offer is mainly cultural. Museums have had to be more active and they have had to diversify their offer, in order to be more popular, therefore to better achieve their...

Online communication is highly efficient for contemporary business, in most market sectors. In this context, companies use several online instruments in order to achieve a wide array of objectives. Among these, online newsletters (e-newsletters) are widely used, since they offer a lot of...

Cruise tourism is a relatively new form of tourism, but researchers in the field agree that this specific form of tourism is one of the most dynamics. They also remark that, despite this, the academic literature is rather poor and many relevant topics necessary for a good understanding of this...

The setting of this paper is provided by a certain confusion regarding the delimitation of the responsibilities of managers from those of marketers. Many companies consider the marketing manager to solely be a link with their advertising and public relations agencies. In addition, marketers are...

This study investigates the many facets of sustainability and digital transformation in business in the context of the fair transition, which will generate multiple challenges and opportunities for companies in various industries. In such a context, a solution to increase resilience and adapt to...