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Desmet, Pierre
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ECONIS (ZBW)
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Are emotions consequences of affective expectations? : a commentary essay
Desmet, Pierre
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 903-904
Persistent link: https://www.econbiz.de/10008647682
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2
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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3
Hedonic prices and colinearity : an empirical comparison of statistical and neuronal solutions
Desmet, Pierre
- In:
Fuzzy economic review : the review of the International …
5
(
2000
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10001780020
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4
Effectiveness of measures assessing response to price information
Desmet, Pierre
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 676-686
Persistent link: https://www.econbiz.de/10011616257
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5
Refund depth effects on the impact of price-beating guarantees
Desmet, Pierre
;
Le Nagard, Emmanuelle
;
Esposito Vinzi, …
- In:
Journal of business research : JBR
65
(
2012
)
5
,
pp. 603-608
Persistent link: https://www.econbiz.de/10009526513
Saved in:
6
Différences de comportement d'achat entre des magasins laboratoires réels et virtuels
Desmet, Pierre
;
Bordenave, Richard
;
Traynor, John
- In:
Recherche et applications en marketing
28
(
2013
)
2
,
pp. 71-86
Persistent link: https://www.econbiz.de/10011446879
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7
Ask and ye shall receive : the effect of the appeals scale on consumers' donation behavior
Desmet, Pierre
;
Feinberg, Fred M.
- In:
Journal of economic psychology : research in economic …
24
(
2003
)
3
,
pp. 349-376
Persistent link: https://www.econbiz.de/10001770635
Saved in:
8
Does the crowdfunding platform matter? : risks of negative attitudes in two-sided markets
Lacan, Camille
;
Desmet, Pierre
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 472-479
Persistent link: https://www.econbiz.de/10011814475
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