Narrow search
Showing 1 - 10 of 14,164
Cover Image
eGuides in kulturellen Einrichtungen : deutschsprachige Museums-Apps
Ahlfeldt, Andreas - 2011
Anwendungen im Vordergrund. -- Apple ; App ; eGuide ; Muiltimedia-Guide ; AudioGuide ; Museum ; iOS ; iPhone …
Persistent link: https://www.econbiz.de/10009565989
Cover Image
Einsatz von eGuides auf der Marienburg in Malbork (Polen) : Erhebung und Analyse einer Best Practice
Sulk, Ingolf; Klotz, Michael - 2012
Museum die Nutzung eines eGuide-Systems auf der Basis von iPods alternativ zur personellen Gruppenführung anbietet. Die … Einführung von eGuide-Systemen in Meeresmuseen entlang der südlichen Ostseeküste. Im Rahmen dieses Projektes ist u. a. die … Messung der Benutzerakzeptanz für eGuide-Systeme vorgesehen. Der hierzu entwickelte Fragebogen sollte in einem Feldversuch …
Persistent link: https://www.econbiz.de/10009659246
Cover Image
Digital marketing in cultural institutions : example of cultural institutions of the City of Zadar
Krajnović, Aleksandra; Perković, Antonija; Rajko, Mladen - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 6 (2020) 1, pp. 341-352
Marketing in public cultural institutions can be defined as a tool for achieving an organizational and creative concept that seeks to build relationships with the audience. This paper will define how public cultural institutions manage their marketing departments, with particular emphasis on the...
Persistent link: https://www.econbiz.de/10012543317
Cover Image
Challenges to the Conventional Wisdom About Mergers and Consumer Welfare in a Converging Internet Marketplace
Frieden, Rob - 2020
This paper identifies substantial flaws in how U.S. government agencies and courts assess the impact of proposed mergers by firms using broadband networks to reach consumers. Based on current market definitions, consumer impact assessments and economic doctrine, antitrust enforcement agencies...
Persistent link: https://www.econbiz.de/10014090155
Cover Image
Google’s Ad Preference Manager : One Small Step for Google, One Giant Leap for Privacy
Szóka, Berin - 2012
Google's new “Interest Based Advertising” (IBA) program represents the company's first foray into what is generally called “Online Behavioral Advertising”: In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content...
Persistent link: https://www.econbiz.de/10013116977
Cover Image
Сетевые интернет-коммуникации как инструмент маркетинга (Network Internet-Communications as an Instrument of Marketing)
Kaluzhsky, Mikhail - 2015
Russian Abstract: В статье рассматриваются особенности применения сетевых коммуникаций для продвижения товаров в Интернет. Широкое развитие Интернет-технологий...
Persistent link: https://www.econbiz.de/10013022985
Cover Image
Mobile Advertising : A Framework and Research Agenda
Grewal, Dhruv; Bart, Yakov; Spann, Martin; Zubcsek, … - 2015
Mobile advertising allows retailers, service providers, and manufacturers to provide consumers with increasingly relevant offers. The success of such campaigns depends on an ever better understanding of environmental, consumer, and technological context variables; a strong focus on advertising...
Persistent link: https://www.econbiz.de/10014130834
Cover Image
Reliable Usable Signals to Prevent Masquerade Attacks
Camp, L. Jean - 2006
In the nineties the disconnection between physical experience and the digital networked experience was celebrated - individuals were said to move into cyberspace, become virtual and leave the constraints of the physical realm. Despite the very real existence of tracking and surveillance...
Persistent link: https://www.econbiz.de/10014059010
Cover Image
Mobile Advertising : Economics, Evolution and Policy
Evans, David S. - 2016
Consumers have shifted their consumption of online content dramatically from websites that they browse from a personal computer to apps that they use on mobile devices. Marketers have moved with the eyeballs, particularly since people use their smartphones much of the day and carry them wherever...
Persistent link: https://www.econbiz.de/10014034988
Cover Image
Advertising, Commercial Speech, and First Amendment Parity
Thierer, Adam D. - 2014
In recent years, federal policymakers, state legislators, and state Attorneys General have all shown renewed interest in regulating commercial advertising and marketing. Several new regulatory initiatives are being proposed, or are already underway, that could severely curtail or restrict...
Persistent link: https://www.econbiz.de/10014039342