Mobile Advertising : A Framework and Research Agenda
Year of publication: |
2015
|
---|---|
Authors: | Grewal, Dhruv ; Bart, Yakov ; Spann, Martin ; Zubcsek, Peter Pal |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Werbung | Advertising | Mobile Marketing | Mobile marketing | Mobilkommunikation | Mobile communications |
Extent: | 1 Online-Ressource (38 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Interactive Marketing Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 20, 2015 erstellt |
Classification: | L86 - Information and Internet Services; Computer Software ; L96 - Telecommunications ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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