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Because I'm worth it : the impact of given versus perceived status on preferential treatment effectiveness
Pez, Virginie; Butori, Raphaëlle; Kerviler, Gwarlann de - In: Journal of business research : JBR 68 (2015) 12, pp. 2477-2483
Persistent link: https://www.econbiz.de/10011399513
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The impact of visual exposure to a physically attractive other on self-presentation
Butori, Raphaëlle; Parguel, Béatrice - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 445-447
Persistent link: https://www.econbiz.de/10011281400
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How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie; Butori, Raphaëlle; Rose, Gregory; … - In: Journal of business research : JBR 67 (2014) 4, pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
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So you want to delight your customers : the perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments
Butori, Raphaëlle; De Bruyn, Arnaud - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 358-367
Persistent link: https://www.econbiz.de/10010223395
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Unique but integrated : the role of individuation and assimilation processes in teen opinion leadership
Gentina, Elodie; Butori, Raphaëlle; Heath, Timothy B. - In: Journal of business research : JBR 67 (2014) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10010237672
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Le traitement de faveur comme outil de recrutement de clientèle : le problème de la résistance du consommateur
Butori, Raphaëlle; Pez, Virginie - In: Recherche et applications en marketing 27 (2012) 4, pp. 39-58
Persistent link: https://www.econbiz.de/10010199783
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Se considérer comme un client fidèle affecte-t-il l'évaluation des bénéfices reçus?
Kerviler, Gwarlann de; Butori, Raphaëlle - In: Recherche et applications en marketing 30 (2015) 4, pp. 4-24
Persistent link: https://www.econbiz.de/10011552703
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Le côté sombre de la pression exercée sur les consommateurs par les programmes de fidélité : enjeux éthiques et pratiques
Pez, Virginie; Butori, Raphaëlle; Mimouni Chaabane, Aïda - In: Recherche et applications en marketing 32 (2017) 3, pp. 76-89
Persistent link: https://www.econbiz.de/10011833992
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The determinants of approval of online consumer revenge
Ribeiro, Gisele de Campos; Butori, Raphaëlle; Le … - In: Journal of business research : JBR 88 (2018), pp. 212-221
Persistent link: https://www.econbiz.de/10011869708
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Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda; Pez, Virginie; Butori, Raphaëlle - In: International journal of retail and distribution management 52 (2024) 3, pp. 312-326
Persistent link: https://www.econbiz.de/10014513270