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L' expérience d'immersion en ligne dans les environnements marchands de réalité virtuelle

Charfi, Ahmed Anis - In: Recherche et applications en marketing 28 (2013) 2, pp. 118-120

Persistent link: https://www.econbiz.de/10011447010

Connecto ergo sum! : an exploratory study of the motivations behind the usage of connected objects

Touzani, Mourad; Charfi, Ahmed Anis; Boistel, Philippe; … - In: Information & management : the internat. journal of … 55 (2018) 4, pp. 472-481

Persistent link: https://www.econbiz.de/10011857459

Les composantes de l'expérience de consommation des joueurs en ligne : de la réalisation virtuelle à la virtualisation réelle

Trabelsi-Zoghlami, Amira; Touzani, Mourad; Abbes, Molka; … - In: Recherche et applications en marketing : RAM 37 (2022) 4, pp. 129-157

Persistent link: https://www.econbiz.de/10013435427

Determinants of continuance usage of omnichannel banking in France : can gender and personal innovativeness make a difference?

Kaabachi, Souheila; Charfi, Ahmed Anis; Kpossa, … - In: Revue Gestion 2000 : management & prospective 39 (2022) 1, pp. 147-174

Persistent link: https://www.econbiz.de/10013253094

Impact of e-atmospheric elements on the perceived value of the online visit

Charfi, Ahmed Anis; Lombardot, Eric - In: The journal of applied business research 31 (2015) 1, pp. 265-274

Persistent link: https://www.econbiz.de/10010503430

Rhetorical history and strategic marketing : the example of Starbucks

Volle, Pierre - In: Journal of historical research in marketing 14 (2022) 1, pp. 111-129

Persistent link: https://www.econbiz.de/10012880740

CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œvre et performance organisationnelle

Meyer-Waarden, Lars; Volle, Pierre - In: Recherche et applications en marketing 27 (2012) 4, pp. 3-9

Persistent link: https://www.econbiz.de/10010199785

Perceived benefits of loyalty programs : scale development and implications for relational strategies

Mimouni Chaabane, Aïda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 32-37

Persistent link: https://www.econbiz.de/10003909520

The Immersive Experience in Commercial Web Sites of Virtual Reality

Charfi, Anis; Volle, Pierre - 2015

This qualitative study is the first to confirm the validity of immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web...

Persistent link: https://www.econbiz.de/10014188781

Principes, modalités, apports et limites de la Design Science Research en marketing : application illustrative au pilotage des parcours clients

Jacob, Florence; Pez, Virginie; Volle, Pierre - In: Recherche et applications en marketing : RAM 37 (2022) 2, pp. 3-32

Persistent link: https://www.econbiz.de/10013174985