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A banki hitelfelvevők rejtett...
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Investigating the impact of salespersons' use of technology and social media on their customer relationship performance in B2B settings
Gáti, Mirkó
;
Mitev, Ariel
;
Bauer, András
- In:
Market : review for marketing theory and practice
30
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011994843
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2
Managing early and mature markets in Europe : the UniCredit Group
Bauer, András
- In:
Diversity in European marketing : text and cases
,
(pp. 93-110)
.
2012
Persistent link: https://www.econbiz.de/10009531598
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3
Narrative transportation and travel : the mediating role of escapism and immersion
Irimiás, Anna
;
Mitev, Ariel Zoltán
;
Michalkó, Gábor
- In:
Tourism management perspectives : TMP
38
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012591855
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4
Psychometric properties and general population reference values for PROMIS Global Health in Hungary
Bató, Alex
;
Brodszky, Valentin
;
Mitev, Ariel Zoltán
; …
- In:
The European journal of health economics
25
(
2024
)
4
,
pp. 549-562
Persistent link: https://www.econbiz.de/10014564274
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5
The pseudo-flow experience in online shopping
Mitev, Ariel Zoltán
;
Irimiás, Anna
;
Mentes, Mert
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014513567
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6
Digital arts-based collaborative learning in management education
Irimiás, Anna Rita
;
Mitev, Ariel Zoltán
;
Volo, Serena
- In:
The international journal of management education
20
(
2022
)
3
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013535973
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7
Tourists as caged birds : elaborating travel thoughts and craving when feeling captive
Irimiás, Anna
;
Mitev, Ariel Zoltán
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014245280
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8
The evolution of the Hungarian Mobile communications market and T-Mobile Hungary
Antal-Mokos, Zoltán
;
Bauer, András
- In:
Acquisition strategies in European emerging markets
,
(pp. 117-132)
.
2007
Persistent link: https://www.econbiz.de/10003407145
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9
How multinational enterprises develop their advertising strategy in new EU member states : a qualitative view
Okazaki, Shintaro
;
Bauer, András
;
Ohme, Rafal
;
Škapa, …
- In:
Cutting edge international research
,
(pp. 37-46)
.
2010
Persistent link: https://www.econbiz.de/10003985034
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10
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios
(
ed.
);
Wagner, Udo
(
honouree
); …
-
2012
Persistent link: https://www.econbiz.de/10009620589
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