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Kill it or keep it? : the weak...
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Brand management
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Brand deletion
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Shah, Purvi
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Managing customer reactions to brand deletion in B2B and B2C contexts
Shah, Purvi
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305309
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2
Culling the brand portfolio : brand deletion outcomes and success factors
Shah, Purvi
- In:
Management research review
40
(
2017
)
4
,
pp. 370-377
Persistent link: https://www.econbiz.de/10011707310
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3
Why do firms delete brands? : insights from a qualitative study
Shah, Purvi
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 446-463
Persistent link: https://www.econbiz.de/10011709136
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4
A paler shade of green : implications of green product deletion on supply chains
Zhu, Qingyun
;
Shah, Purvi
;
Sarkis, Joseph
- In:
International journal of production research
58
(
2020
)
15
,
pp. 4567-4588
Persistent link: https://www.econbiz.de/10012266069
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5
Unclarity confusion and expiration date labels in the United States : a consumer perspective
Hall-Phillips, Adrienne
;
Shah, Purvi
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 118-126
Persistent link: https://www.econbiz.de/10011645141
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6
Addition by subtraction : integrating product deletion with lean and sustainable supply chain management
Zhu, Qingyun
;
Shah, Purvi
;
Sarkis, Joseph
- In:
International journal of production economics
205
(
2018
),
pp. 201-214
Persistent link: https://www.econbiz.de/10011931467
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7
A bibliometric review of brand and product deletion research : setting a research agenda
Zhu, Qingyun
;
Martins, Roberto Antonio
;
Shah, Purvi
; …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
2
,
pp. 554-575
Persistent link: https://www.econbiz.de/10014232179
Saved in:
8
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
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