Diese explorative Studie soll erste Ansätze zur Nutzung von Bewegtbildinhalten in YouTube-Channels identifizieren. Als systematische Grundlage wird der Handlungsprozess beim Video-Abruf aus Wahrnehmung, Nutzung und Wirkung herangezogen. Die Wahrnehmung von Videoinhalten kann auf mehreren Ebenen...

Can media coverage of shooters encourage future mass shootings? We explore the link between the day-to-day prime time television news coverage of shootings on ABC World News Tonight and subsequent mass shootings in the US from January 1, 2013 to June 23, 2016. To circumvent latent endogeneity...

Over a period of three years 2016-2018, (Multi Media Nusantara Coorporation (MNC), RCTI, MNCTV, and GTV received a reprimand from the Indonesian KPI due to the advertisement of Perindo mars politics that was considered to be excessive and troubling the public ahead of the 2019 elections....

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and advertisers. The case describes the...